On Growth Talks today, we’re joined by Ruben Hassid, an entrepreneur and social media expert whose journey from the music industry to digital success is nothing short of impressive. Ruben’s passion for connecting with people began when his music hit 1 million listens on SoundCloud at just 17 years old. This early experience sparked his love for social media and personal branding.
After years of building music labels and helping DJs achieve financial independence, Ruben realized that his true strength lay in building his brand. To share everything he knew about social media and personal brand building, Ruben quickly made waves. Within two years, he grew his LinkedIn following from 8,000 to 400,000, reaching 120 million people and becoming an international keynote speaker.
But Ruben’s biggest contribution came in the form of EasyGen—a powerful AI-driven tool designed to help users create engaging LinkedIn posts with ease. Ruben used a finely tuned model that fueled his own success, but he didn’t stop there. He made EasyGen publicly accessible, simplifying it for anyone to use and master the art of social media.
Today, EasyGen is helping thousands of users optimize their content, making social media growth simpler and more impactful.
Join us in this growth talk as Ruben shares the lessons he learned, the strategies that made his growth possible, and how he’s empowering others to leverage AI for social media success.
How do you manage consistency when posting daily on LinkedIn?
The easy answer is obviously EasyGen – that’s the AI I use to write captions. I’ve been doing it for two years now. I also have my employees that I grew from scratch, using the same tool.
At first, I created it for myself, then for my employees, and later made it public. You can see that it works well for them too. The way it works is pretty straightforward—it helps people write content super fast. For example, if I click on ‘generate a post,’ it gives me a post right away. If I want, I can regenerate it as well. It’s definitely much faster for writing tasks.
What’s your process for coming up with new ideas for LinkedIn posts, and what does your content creation process look like?
Most of my content comes from me making experiments because I need to answer people’s questions. So, I write a blog right here for free, which is how I grow my LinkedIn. It’s a mix of the questions that people have on how to use AI, how to create a calendar, how to use perplexity, how to use ChatGPT, how to use EasyGen, and how to generate images with AI that are impactful for LinkedIn.
So, it’s a mix of that and their frustration, and I have to find answers. Usually, I read people’s questions. It’s funny because ‘Finding Topics,’ for example, is one of my blog posts, and I wrote it here. How to Find Good Topics, and my favorite one is ‘People’s Questions.’ In People’s Questions, you have great stuff. If I go here, you have great questions directly on LinkedIn because you have people’s frustration.
If you could go back to your first day on LinkedIn, would you do anything differently?
Yes and no. These posts were terrible, it was like, awful, it was horrendous, but I’m happy about having a terrible start; it taught me so much. The thing that I’m very happy that I did is that I treated every comment in the beginning like a mini-post. I knew my post was getting no traction; they were getting no traction, so I thought, I’m gonna comment as much as possible, and each of the comments is gonna be like mini-posts. I was writing 100 comments per day, 200 comments per day, sometimes 300 comments per day, and by doing that, I was exercising my biggest muscle of creative writing, let’s say, and this helped me the most on how to be a better content writer.
What has been your most rewarding moment since launching EasyGen, and how do you measure its success in helping users grow?
The most rewarding moment was when I reached out to my community and asked, ‘Hey, I just want to know, what results have you seen so far?’ I wanted to create a post showcasing their achievements. I have a WhatsApp community with pro users, and I asked them, ‘Can you share your graphs on impressions and engagement to see if it’s working?’ And, I mean, just look at this – you see their names and LinkedIn profiles, and I got to see all of these graphs, sometimes in Spanish, Dutch, German, or French, of people literally exploding on LinkedIn because they were using EasyGen. There were results like 32,000%, 500%, 1,500%, 33%, 1,300%, 167%, 65%, 662%
So all of this made me very happy, obviously, because seeing people’s results is why I do what I do. Many of those AI tool generators don’t care about the results; they only care about having the features people want, not whether those features are actually effective. So, this is by far the most rewarding moment.
Can you share how EasyGen’s model works to generate impactful LinkedIn posts and address some common misconceptions about AI tools like it?
If I had to explain how EasyGen works, we’d need to sign an NDA—a pretty long one—because there’s a massive agentic workflow behind it, and I wouldn’t share its secrets. But one big misconception about AI tools like EasyGen is that you press a button, get a post, copy it, and you’re done. That’s like trying to write a thesis by going to Wikipedia, typing the topic, copying everything, and expecting it to turn out great. You need to put in some groundwork. Wikipedia might be a good source, but you have to do more than that.
For example, when I generate a post, I still need to read it and go through it: is this topic actually good? Is the content solid? If I generate an image, is it a good image? Is it a bad image? Can I make it better? So there are a lot of things that come before and after AI. It’s not a just about pressing a button and expecting results without anu further effort.
AI doesn’t replace writers; it empowers them. For instance, I can generate an image with a quote I like, but I might regenerate it or tweak it to find something even better. So, a lot of things can be done. The key misconception is that people think AI is a one-click solution where you set it and forget it, but that’s absolutely not true.
Where do you see EasyGen in five years, and what lasting impact do you hope it will have on personal branding?
That’s exactly how I see it. When you said personal branding and not just LinkedIn, that’s the vision I have for EasyGen. I want it to be the thingl for helping people build, grow, and scale their personal brands.
I have some people around me who coach and mentor others on LinkedIn, and it’s effective—if they actually implement what they’re taught. I like that process; I’m a teacher at heart. But it’s not scalable. I can’t coach all 27,000 users of EasyGen, but EasyGen can have 27,000 users.That’s the difference, and that’s where I see its future.
I believe the future workforce will mostly consist of freelancers and self-employed individuals. The workforce needs flexibility—it’s already heading in that direction. This means people will need to showcase what they do, their skills, their mission. Even if they pivot, they’ll need to share their journey with the world. It’s exciting but also challenging. It can be empowering if you’re consistent about creating content.
I understand not everyone can be a full-time content creator—it’s not easy. But I want to help those people who have limited time, who know content is important, and who want to share their work but struggle to do it efficiently.
I think personal branding is going to outshine traditional methods like LinkedIn CVs, Fiverr, and Upwork. If you’re creating content, you’ll naturally attract the people who want to work with you.
What are the most common mistakes in personal branding, and what strategies do you recommend to avoid them?
I’d say the number one mistake in personal branding is being personal instead of being useful. A lot of people think personal branding means sharing personal details about their lives. But no—people don’t care about you. They don’t care about me either when I’m writing content. What they care about is how you can be useful to them—your audience.
When I create content, my main focus is always, “How can I be useful to my audience?” And being useful can mean a lot of things: showing how to use tools like Perplexity, ChatGPT, Ideogram, or how to do specific tasks. By doing this, I’m also demonstrating my expertise, which builds trust.
I think this is where many people get it wrong. They confuse personal branding with platforms like Instagram, where sharing your life is the main point. But that approach doesn’t translate here. Personal branding isn’t about being personal—it’s about being valuable. Save the personal stuff for outside the main focus.
So when I’m making content, I’m always thinking, how am I useful to my audience? And useful means obviously a lot of things. It could be how to use Perplexity, how to use ChatGPT, how to use Ideogram, etc. and by doing so, I’m also sharing the fact that I have the expertise.
I think this is where many people get it wrong, they confuse personal branding with platforms like Instagram, and that you have to share about your life. I don’t think it’s true. Personal branding isn’t about being personal. I think you get personal outside of the source.
Can you share your go-to tips for crafting LinkedIn posts that resonate widely while staying authentic?
So that’s exactly what I just mentioned. Being authentic doesn’t mean simply saying, “Hey, what’s your opinion on X?” It’s more about sharing your taste and experience in solving a problem. But it’s detached from you. We don’t care about you personally, but rather about what’s your taste, experience, what’s your vision on a certain problem to give a certain solution to it. I think that’s the key. And if you can do that at scale, you’re gonna win, especially on a very specific problem.
In a world of AI-generated content, where do you believe human creativity still holds its strongest value?
Uh, this is bullshit. I can show you 50 posts made entirely by humans that are awful to read, and I can show you 50 AI-generated posts that are just as bad. And I can also show you 50 amazing human-created posts and 50 equally great AI-generated ones. There’s no direct correlation between something being made by AI or by humans and it’s awesome. It’s like pen and paper. I keep saying it, but can you write a good book with pen and paper? Yes. Can you write the most horrific book with pen and paper? Yes, you can. It’s just pen and paper. It depends on how you use it. Did you try to write it in 5 minutes? Or did you spend 5 years trying to write the best book ever? And even then, time isn’t the only factor. Maybe Tolkien spent less time on The Lord of the Rings than J.K. Rowling did on Harry Potter. Who knows? The difference comes down to taste, experience, dedication—it’s a mix of things. AI is no different. It’s secure. It’s exactly the same. If you expect one hit button and then wait for something great to happen, sure, it might be better than the mediocre human-generated content, but if you want to be the greatest, AI is just a tool, and you get to do a lot of different things. But this is what I’m focused on. Making the best tool.
It’s kind of like you’re trying to make the best car, but if you give me an F1 Formula 1 car, I cannot drive it. Sure it’s the best – but am I a shitty driver? I am. I don’t have a driving license, so what am i gonna do with it?
What changes and developments do you think will define the social media in 2025?
Your ability to be useful and to be someone truly trying to find solutions to people’s problems. Not every solution to every problem, but specific solutions to specific problems – without being personal. If you do that, you win.
