A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.
A big part of our work with companies that want to launch is discovering the right acquisition channels. Last month I spent some time researching acquisition channels used by companies in the plugin niche. After analyzing 26 companies I found 7 channels that show the...
Launching a product during a pandemic is a challenge – but a worthwhile one. The global consumer shifts also created big business opportunities. How has the pandemic impacted the business environment? How has it changed the way we innovate and launch? And what is the...
When trying to build a new business from scratch, or aiming to help your clients do the same, a question arises from the very beginning: Which acquisition channel/s should you invest your advertising efforts in, to yield the best results? Aiming to unveil the secret...
Innovation is the process of improvement and creativity. But to future-proof your innovation it requires an investment of time, effort, and financial resources. On top of that, the odds for the success of your creation are not very high (by some estimates, as little...
The Workplace is transforming in front of our eyes. Over the last few decades, there were multiple factors that accreted this transformation, like demographic shifts, multi-generational teams, globalization, automation, and now, a global pandemic. The future of work,...
Integrated marketing is no longer a new term. In fact, most new-age marketers and business owners rely on it to reach their goals. But what does Integrated marketing really mean? Does your business really need it and how can you use integrated marketing strategies to...
For the last few days, I've been scouring the web for "no-code" founder interviews. The goal was to find insights on which acquisition channels worked for them on getting new users. Here are the top 9 acquisition channels I've found to be working for no-code SaaS...
Securing long-term growth is no easy quest. Between sales objectives, operational efficiency, and market conditions, are the marketing and management activities you need to invest in to reach your goals. And while it’s not the first thing that might come to mind, your...
With many young Gen Z individuals just entering the workforce, the question is no longer why or why not hire Millenials, but rather why should we give a chance to the Gen Zs? So, why should we hire young people? And where do we, as an innovation and strategic design...
Thinking about launching a business in 2020? You are not alone. The pandemic inspired a lot of changes in the way we live our lives and has also created many new business opportunities. However, it also raised the stakes and posed some new obstacles. As if launching a...
Brainstorming - the corporate activity with colorful sticky notes might look like child’s play, but there is a reason companies like Amazon and Apple swear by it. Brainstorming is a great way to increase collaboration and accelerate ideation and development. But at a...
In the past few months, we've all faced uncertainties. Sales were unpredictable, reliable revenue streams were broken and the workplace practices were completely changed. The scariest part is, none of this is over. A new wave of the pandemic is looming over and the...
Right now it's likely you are looking for ways to cut costs, but also, to automate some processes in your business. Investing in your business doesn't have to cost a fortune, and with these amazing free tools, it doesn't have to cost at all. These are our 8 favorite...
The past few months have been a tumultuous array of unfortunate events. At the same time, the pandemic holds a large potential for progress and innovation, and this is a really good time to start building or branding your company. Whether you are an entrepreneur with...
During an economic halt, most businesses are hoping to sell enough to survive. How could one even hope to sell twice as much as before? It might be very hard to believe, but there is an opportunity in the crisis, and if you take advantage of it, you could be the next...
As unpredictable as it was, we're slowly adjusting to the new normal. Some things have certainly changed, but some things have not. Right after the quarantine was declared, many businesses stopped almost all online activities. But going dark is just about the worst...
Make bolder choices. Form stronger teams.
Build better products.