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Businesses must set clear, reasonable, and quantifiable goals to boost their chances of product launch success. Because the stage of the product greatly affects KPIs, we are creating a series of articles covering the three key stages of launching: pre-launch, launch,...

Every phase of launching a new product has critical metrics to be mindful of to achieve a product launch success. Our last article explored the necessity of measuring key performance indicators (KPIs) during the launch process and covered the pre-launch phase. In this...

Several elements must be considered to ensure a seamless and successful launch of a new product, and we discussed all of those in the prior articles in our product launch series. In this series of three articles, we'll go through how to keep track of your product...

If you've already launched a product, you know exactly how to build one. You can concentrate on choosing a large market and nailing the pain point, brand, content, marketing, and sales model required to reach that market.   However, most first-time business...

Whether they realize it or not, startups build their brands from the very beginning. So while brands appear to be about visual identity on the surface, they are ultimately expressed via behaviors. The logo, fonts, and colors are essential, but they are just the visual...

With so much time and effort developing your new product, it's easy to neglect the critical aspect of getting the word out to potential clients.  The entire point of making a product is to sell it. Finding product launch ideas can be both nerve-racking and exciting....

If you’re about to launch a new product you've probably heard the argument for releasing a product quickly and then optimizing it later. Of course, changes can be made based on how your customers interact with and utilize the product and feedback and issue reports....

You've spent months, maybe years, pouring your heart and soul into creating that perfect startup idea. Finally, you've identified a problem that no one has solved before, and you've come up with the ideal solution. You've even conducted market research to ensure that...

So, you have an idea for a new product or service. And, you think it’s going to be the next big thing. It looks like a very useful product with great potential. Next, you decide to build your own startup and follow your dreams. You already have the vision in your head...