Whether they realize it or not, startups build their brands from the very beginning. So while brands appear to be about visual identity on the surface, they are ultimately expressed via behaviors. The logo, fonts, and colors are essential, but they are just the visual...
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A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.
How to generate buzz before a product launch?
With so much time and effort developing your new product, it's easy to neglect the critical aspect of getting the word out to potential clients. The entire point of making a product is to sell it. Finding product launch ideas can be both nerve-racking and exciting....
Product-market fit: The most crucial thing you must have nailed out of the gate
If you’re about to launch a new product you've probably heard the argument for releasing a product quickly and then optimizing it later. Of course, changes can be made based on how your customers interact with and utilize the product and feedback and issue reports....
6 things every startup should be doing before a product launch
You've spent months, maybe years, pouring your heart and soul into creating that perfect startup idea. Finally, you've identified a problem that no one has solved before, and you've come up with the ideal solution. You've even conducted market research to ensure that...
5 product launch tips for a 1st-time startup CEO
So, you have an idea for a new product or service. And, you think it’s going to be the next big thing. It looks like a very useful product with great potential. Next, you decide to build your own startup and follow your dreams. You already have the vision in your head...
Building Blockchain Applications – How to Get Started?
Even though there have been a lot of ups and downs in the cryptocurrency market, it remains a hot topic.What is more, crypto seems to be the future of paying. While there is a lot of cryptos investing potential, there are many more technology opportunities. ...
A simple but winning strategy for developing new, innovative products
Design Thinking methodology has helped create some of the most innovative products and businesses. For example, Apple's first computer mouse, created in 1980, was a product supposed to solve the challenges of the existing mouse. However, the initially designed...
Top 3 innovative design trends
Design trends are constantly changing. As a result, designers face challenges trying to learn and implement innovative trends. One of the most innovative companies in 21 century - Google is an excellent example of a company that embraces new directions while staying...
Design Thinking: The Secret Weapon of Successful Companies
Iterative innovations foster long-term growth by generating continuous improvement. It helped repetitive processes such as Design Thinking gain significant popularity in the business world. As a result, this human, empathic approach is warmly welcomed in today's...
How to set up a crypto portfolio starting from 0 – A beginner’s guide
You're probably hearing a lot about crypto these days. Almost everyone is trying to stay up-to-date with market trends. What is more, many people are looking for rising stars, attempting to predict the new Bitcoin. If you haven't explored crypto as an investment...
The 5-Step Strategy for Creating an Outstanding Customer Journey Map
When Spotify wanted to improve the music-sharing experience for its customers, the company hired professionals to understand what type of workarounds users come up with to share music. They used the Customer Journey tool to identify pain points for users and address...
The Why and How of Everyday Innovation: A Simple Approach to Increasing the Capacity to Innovate
The first thing that comes to mind when the word innovation comes up is a revolutionary discovery. An invention that can change the world. Undoubtedly, light bulbs and smartphones are innovations, but the pizza was also once considered to be an innovation in poor...
How to Improve Your Business in 2022
Small businesses confront a variety of obstacles. One of them is the necessity to keep an eye out for changes that need to be made in order to maintain their business afloat and expand their consumer base. This is why approximately 90% of startups fail....
A Guide to Crypto Business Ideas in 2022
Crypto is growing at a mind-blowing pace. According to projections, the worldwide market for digital money will be over $1087 million by 2026. Bitcoin, Ripple, Etherium, Dash currency, Litecoin, and other cryptocurrencies will have a compound annual growth rate of...
15 industries with potential market gaps that will explode in 2022 (Part 5/5)
The last piece of the blog series, 15 Industries with Potential Market Gaps that will Explode in 2022, presents market gaps in a few soaring industries: · E-commerce · Logistics and Last-Mile Delivery · Services for SMEs The COVID-19 pandemic accelerated...
15 industries with potential market gaps that will explode in 2022 (Part 4/5)
In this fourth piece of the blog series 15 Industries with potential market gaps that will explode in 2022, we focus on market gaps in environmentally-friendly industries. The UN Sustainable Development Goals are an urgent call for sustainable businesses that tackle...
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