A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.
Every phase of launching a new product has critical metrics to be mindful of to achieve a product launch success. Our last article explored the necessity of measuring key performance indicators (KPIs) during the launch process and covered the pre-launch phase. In this...
Several elements must be considered to ensure a seamless and successful launch of a new product, and we discussed all of those in the prior articles in our product launch series. In this series of three articles, we'll go through how to keep track of your product...
If you've already launched a product, you know exactly how to build one. You can concentrate on choosing a large market and nailing the pain point, brand, content, marketing, and sales model required to reach that market. However, most first-time business...
Whether they realize it or not, startups build their brands from the very beginning. So while brands appear to be about visual identity on the surface, they are ultimately expressed via behaviors. The logo, fonts, and colors are essential, but they are just the visual...
With so much time and effort developing your new product, it's easy to neglect the critical aspect of getting the word out to potential clients. The entire point of making a product is to sell it. Finding product launch ideas can be both nerve-racking and exciting....
If you’re about to launch a new product you've probably heard the argument for releasing a product quickly and then optimizing it later. Of course, changes can be made based on how your customers interact with and utilize the product and feedback and issue reports....
You've spent months, maybe years, pouring your heart and soul into creating that perfect startup idea. Finally, you've identified a problem that no one has solved before, and you've come up with the ideal solution. You've even conducted market research to ensure that...
So, you have an idea for a new product or service. And, you think it’s going to be the next big thing. It looks like a very useful product with great potential. Next, you decide to build your own startup and follow your dreams. You already have the vision in your head...
Even though there have been a lot of ups and downs in the cryptocurrency market, it remains a hot topic.What is more, crypto seems to be the future of paying. While there is a lot of cryptos investing potential, there are many more technology opportunities. ...
Design Thinking methodology has helped create some of the most innovative products and businesses. For example, Apple's first computer mouse, created in 1980, was a product supposed to solve the challenges of the existing mouse. However, the initially designed...
Design trends are constantly changing. As a result, designers face challenges trying to learn and implement innovative trends. One of the most innovative companies in 21 century - Google is an excellent example of a company that embraces new directions while staying...
Iterative innovations foster long-term growth by generating continuous improvement. It helped repetitive processes such as Design Thinking gain significant popularity in the business world. As a result, this human, empathic approach is warmly welcomed in today's...
You're probably hearing a lot about crypto these days. Almost everyone is trying to stay up-to-date with market trends. What is more, many people are looking for rising stars, attempting to predict the new Bitcoin. If you haven't explored crypto as an investment...
When Spotify wanted to improve the music-sharing experience for its customers, the company hired professionals to understand what type of workarounds users come up with to share music. They used the Customer Journey tool to identify pain points for users and address...
The first thing that comes to mind when the word innovation comes up is a revolutionary discovery. An invention that can change the world. Undoubtedly, light bulbs and smartphones are innovations, but the pizza was also once considered to be an innovation in poor...
Small businesses confront a variety of obstacles. One of them is the necessity to keep an eye out for changes that need to be made in order to maintain their business afloat and expand their consumer base. This is why approximately 90% of startups fail....
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