Launching a new product is an exciting and stressful activity, for companies, at the same time. What’s important for a successful launch is timing. Of course, the product launch must ensure that potential customers are aware of the product, understand the benefits and...
The 80-20 Rule of Launching a SAAS product
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A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.
What can a Boutique consultancy do for your business?
The basic objective of every business out there is to grow and expand. Obviously, every employee in an organization contributes to this growth and expansion, but there are times when business owners, supervisors, and managers are witnessing slowed or even stopped...
Why Product Testing Is Capital When Creating Something New?
The whole process of creating a new product requires a lot of effort, and of course, expenses. Starting from the idea, the design, and all the way to execution, a lot of time and money is spent until the real market fit gets found. This means that when creating a new...
The rise of digital platforms and why they are important
Digital transformation has brought companies new perspectives for business development. Digital platforms are shaping the fourth industrial innovation. With new innovations, companies can improve the journey for all stakeholders, while saving time and money. There are...
5 SEO tips from Rand Fishkin himself
This blog article is dedicated to a very successful "Ask Me Anything" session with Rand Fishkin that we just hosted in our Growth Marketing Pros community. The session was hosted on our Slack community Growth Marketing Pros, dedicated to assisting founders and...
Can you make your startup recession-proof? – Interview with Harold Soper from Haycinth Advisors
At the onset of a potential recession, startups might turn into endangered species. Of course, they won’t go extinct, but many might suffer as economic instability makes potential investors shy away from riskier investments. Today we’re talking to Harold Soper from...
8 growth tactics to hit 5 million in ARR from top SaaS founders
There is a lot of fluff out there regarding finding new acquisition channels for growing your MRR rate. If you are in the SaaS space, MRR is the lifeline of your company. Still, growing your monthly recurring revenue, it’s not an easy task. You are in an oversaturated...
5 Best Product Launch Examples with Key Takeaways
We've discussed product launching a lot in our previous articles, covering everything you need to know about the process. We have included: Some tips for first-time startup founders. Finding the product-market fit. Generating buzz around the product. KPIs for each...
KPIs to Monitor for Product Launch Success – Part 3: The post-launch phase
Businesses must set clear, reasonable, and quantifiable goals to boost their chances of product launch success. Because the stage of the product greatly affects KPIs, we are creating a series of articles covering the three key stages of launching: pre-launch, launch,...
KPIs to Monitor for Product Launch Success – Part 2: The launch phase
Every phase of launching a new product has critical metrics to be mindful of to achieve a product launch success. Our last article explored the necessity of measuring key performance indicators (KPIs) during the launch process and covered the pre-launch phase. In this...
KPIs to Monitor for Product Launch Success – Part 1: The pre-launch phase
Several elements must be considered to ensure a seamless and successful launch of a new product, and we discussed all of those in the prior articles in our product launch series. In this series of three articles, we'll go through how to keep track of your product...
Go-to-market Strategy Framework
If you've already launched a product, you know exactly how to build one. You can concentrate on choosing a large market and nailing the pain point, brand, content, marketing, and sales model required to reach that market. However, most first-time business...
Should a startup invest in its branding?
Whether they realize it or not, startups build their brands from the very beginning. So while brands appear to be about visual identity on the surface, they are ultimately expressed via behaviors. The logo, fonts, and colors are essential, but they are just the visual...
How to generate buzz before a product launch?
With so much time and effort developing your new product, it's easy to neglect the critical aspect of getting the word out to potential clients. The entire point of making a product is to sell it. Finding product launch ideas can be both nerve-racking and exciting....
Product-market fit: The most crucial thing you must have nailed out of the gate
If you’re about to launch a new product you've probably heard the argument for releasing a product quickly and then optimizing it later. Of course, changes can be made based on how your customers interact with and utilize the product and feedback and issue reports....
6 things every startup should be doing before a product launch
You've spent months, maybe years, pouring your heart and soul into creating that perfect startup idea. Finally, you've identified a problem that no one has solved before, and you've come up with the ideal solution. You've even conducted market research to ensure that...
The 80-20 Rule of Launching a SAAS product
We interviewed 100 SAAS founders on their growth strategies. Find out what they said in our free report!
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