A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.
Given the current economic situation, this may be the most challenging time for fundraising.The pandemic has shut down the economy; it had an equal financial impact on small businesses and large corporations. Understandably, there was widespread fear that investor...
There is one famous saying: emotions and business do not mix. Emotions are "forbidden" in the business world because they trick us into making decisions based on our feelings instead of what we know. One of the articles that inspired me for this blog points out that...
Any business hoping to create a name for itself would almost certainly need to be innovative. That's why most companies form teams, create events and projects to encourage innovation. For an innovation to be successful, it has to serve a purpose. It has to solve a...
One of the great lessons the pandemic taught us is that the survival of a business in today's world is contingent on its ability to innovate fast. And one of the best ways to improve the agility of an organization is through business model innovation. When I founded...
So, you want to create a product that gives customers a one-of-a-kind, required experience. But where do you go for that market gap? It might be tough to discover a strategy to incorporate market trends into your company model because they are continuously changing....
Eliminating the redundant tasks from your employee's workload is easier said than done. However, there is a way you can introduce automation and begin your organization's digital transformation without breaking the bank. And without needing to learn/employ people that...
Many of today's companies swear their products or services are all about the customers. Including us. But are we really putting the customer's needs, concerns, and desires before anything else? Oracle claims that 82% of the consumers are giving brands thumbs down and...
Innovation is crucial for the survival of companies. Still, the traditional R&D model doesn't serve its purpose in today's fast-paced business environment. That's why businesses are trying a different, more open way of innovation through collaboration and...
A big part of our work with companies that want to launch is discovering the right acquisition channels. Last month I spent some time researching acquisition channels used by companies in the plugin niche. After analyzing 26 companies I found 7 channels that show the...
Launching a product during a pandemic is a challenge – but a worthwhile one. The global consumer shifts also created big business opportunities. How has the pandemic impacted the business environment? How has it changed the way we innovate and launch? And what is the...
When trying to build a new business from scratch, or aiming to help your clients do the same, a question arises from the very beginning: Which acquisition channel/s should you invest your advertising efforts in, to yield the best results? Aiming to unveil the secret...
Innovation is the process of improvement and creativity. But to future-proof your innovation it requires an investment of time, effort, and financial resources. On top of that, the odds for the success of your creation are not very high (by some estimates, as little...
The Workplace is transforming in front of our eyes. Over the last few decades, there were multiple factors that accreted this transformation, like demographic shifts, multi-generational teams, globalization, automation, and now, a global pandemic. The future of work,...
Integrated marketing is no longer a new term. In fact, most new-age marketers and business owners rely on it to reach their goals. But what does Integrated marketing really mean? Does your business really need it and how can you use integrated marketing strategies to...
For the last few days, I've been scouring the web for "no-code" founder interviews. The goal was to find insights on which acquisition channels worked for them on getting new users. Here are the top 9 acquisition channels I've found to be working for no-code SaaS...
Securing long-term growth is no easy quest. Between sales objectives, operational efficiency, and market conditions, are the marketing and management activities you need to invest in to reach your goals. And while it’s not the first thing that might come to mind, your...
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