Go-to-market Strategy Framework

Go-to-market Strategy Framework

If you’ve already launched a product, you know exactly how to build one. You can concentrate on choosing a large market and nailing the pain point, brand, content, marketing, and sales model required to reach that market.   However, most first-time business...
Should a startup invest in its branding?

Should a startup invest in its branding?

Whether they realize it or not, startups build their brands from the very beginning. So while brands appear to be about visual identity on the surface, they are ultimately expressed via behaviors. The logo, fonts, and colors are essential, but they are just the visual...