95% of new products fail. We fix that.
We have worked with over 34 startups and enterprises around the world to help them launch their product to a global audience.
Launching a new product or service to market goes far beyond creative ads, video commercials and digital marketing. Before executing a go-to-market strategy we must be well aware of our customers and get to know them inside-out in order to meet expectations. Our holistic strategic approach from empathizing with the customers, understanding the customer journey across all touchpoints, defining a clear value proposition, to designing and executing a communication and marketing strategy guarantees a successful launch.
95% of the products fail. We create and implement strategies that minimize the risk of failure upon launch, and we help our clients successfully acquire their early adopters. Through agile and lean approaches, we test and improve as many times as needed, until we have crafted and perfected the launch strategy. We use omni channel digital strategies to maximize results.
In the process of new product development, we often get stuck in the development phase and leave behind the launch strategy. Fear to launch due to uncertainties about the product or the market prolonges the launches. With proven methodologies and unique approach, we help our clients launch fast and fearless.
How it works?
1. DISCOVERY AND OPPORTUNITY
Deep dive into existing and new data through intensive desk research to uncover data gaps. Understand the current situation and discover answers to viable questions that can become an opportunity for growth.
2. CUSTOMER SEGMENT AND VALIDATION
We define target segments and through observations and interviews we uncover patterns to get a deeper understanding of the problem. We gather initial customer feedback, build a clear value proposition and link it back to the customer journey.
3. DESIGN STRATEGY AND BUSINESS DESIGN
Effective business development strategies maximize profits, generate long-term growth and boost new client acquisition. Combining marketing, sales and digital solutions we help you grow your business.
4. COMMUNICATION STRATEGY
We help you communicate your core values in creative ways and enhance your market positioning. We achieve that through multichannel digital strategies, attracting new customers and strengthening the relationships with your existing network.
We guide teams towards finding their early adopters and executiong a successful launching strategy. Our marketing team works together with your team to maximize effectiveness upon launch and understand key drivers for growth.
6. IMPROVE AND GROW
Continuous improvements, tests and iterations are crucial after a product launch. We focus on customer retention, increasing customer lifetime value and boosting conversion rates as key KPIs in order to drive rapid growth.
Jas i Ti
Launch with a bang
Make bolder choices. Form stronger teams.
Build better products.