The Challenge
The Balkans held immense potential in the bustling world of ride-sharing. Traditional Facebook groups dominated local commuting, presenting an untapped market for innovation. Seeking market validation and strategic positioning, our client partnered with Solveo’s research team.
Unleashing Insights on Commuter Habits:
- Applied Jobs-to-be-Done research to prioritize key app features for development.
- Conducted interviews and observed user engagement in Facebook groups.
- We unearthed game-changing insights that fueled our client’s development roadmap.
Client
Industry
Ride-sharing
Services
Product Launch
Specific Insights Uncovered by Solveo’s Research Team about Balkan Commuter Habits:
Through our rigorous research, Solveo’s team delved deep into Balkan commuter habits, unearthing invaluable insights that shaped the ride-sharing landscape. Here are the specific insights we uncovered:
- Over 50% of users in the Balkans preferred using Facebook groups due to the trust established through driver profile checks. This highlighted the critical role of trust in the decision-making process.
- The existing Facebook group dynamics showcased a strong sense of community and familiarity among users, influencing their commuting choices.
- Users appreciated the convenience and cost-effectiveness of ride-sharing but desired a reliable and secure platform that mirrored the trust they found in Facebook groups.
Discovering key insights to build a positioning strategy
Our client’s ride-sharing platform, meticulously crafted based on our research findings, offered a distinctive approach differentiating it from traditional Facebook groups regarding trust and security.
Here’s how our client’s platform stood out:
- Robust Driver Verification: Our client’s platform implemented a stringent driver verification process, ensuring that only trustworthy and reliable drivers were accepted. This instilled confidence among users, surpassing the trust levels found in Facebook groups.
- Transparent Driver Profiles: Users had access to comprehensive driver profiles showcasing detailed information, ratings, and reviews. This feature empowered users to make informed decisions and establish trust immediately.
- Secure Payment Systems: Our client’s platform incorporated secure payment systems, guaranteeing safe transactions and providing peace of mind to both drivers and passengers.
- By prioritizing trust and security, our client’s ride-sharing platform eclipsed traditional Facebook groups, offering a reliable and secure experience that revolutionized the Balkan commuting landscape.
Results
X2 User Engagement and Adoption Rate