Developer-first security is a critical aspect of software development, especially in the world of SaaS. It integrates security measures in every stage of the development process, from design to deployment, ensuring the final product is compliant with enterprise-level security requirements. Developers do this by integrating tools in their workflow and creating code that runs security measures, such as SAML Single Sign-on, audit logs, directory sync, and privacy vault.
BoxyHQ realized the growing need for access to these resources and the importance of setting these integrations from the get-go as easily as possible. To support developers in this quest, they set out to build an open-source community for developers, where they would share these tools and help each other integrate them into their own software.
From Testing to Multi-channel Growth
Our partnership started shortly after BoxyHQ released the first working version of the platform when the primary objective was getting initial traction and feedback. By approaching potential users through online communities, we conducted 30-minute feedback sessions showcasing the product and discussing their pain points. The sessions helped us discover areas of improvement for the platform and test the messaging format and approach.
Using the findings from the research, we developed a multi-channel strategy to gain more traction. The approach combined engaging users in Slack, Discord, and Reddit communities, having guest appearances in popular industry podcasts and webinars, and launching individual tools within the BoxyHQ ecosystem on Hackernews and Product Hunt.
As a result, we gained over 500 Github stars and a dozen core contributors in just under 6 months.
Driving the Conversation and Raising Awareness
The main benefit developers look for when joining an open-source community is the ability to connect and consult others. This is what led us to start BoxyHQ’s Discord community, strengthening the business’s core values of sharing and contributing.
In addition to creating a space that supports conversations, we ran several campaigns to attract more community members and potential users. The primary driver of engagement was educational content like blogs about BoxyHQ’s tools, or our research paper outlining the impact open-source software has had on cyber security.
These activities helped us grow awareness of developer-first security, especially for startups that are hoping to sell to bigger corporations, but also to demonstrate the power of BoxyHQ’s arsenal of tools.