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Artificial intelligence (AI) is changing the game of business at an astonishing rate. The rapid digital technology advancement has allowed developers to start creating computer systems that have the ability to conduct tasks that normally require human intelligence.
These tasks include (but are not limited to) speech recognition, visual perception, decision-making, and translation. AI has affected different aspects of our lives and the way we are doing business is definitely one of them. In order to understand how AI is changing the game of business, it’s a good idea to highlight a few examples.
Big Data analysis
Decision-making is one of the most important processes which are part of every business operation. As we said before, AI has a great impact on this process.
Just one error in this process and a company can witness heavy losses and we have all witnessed situations like this. Of course, we all know that in order to make a good decision for your business, you have to analyze data. However, in these modern times, this data is huge and it takes many hours to finish a process like this.
On the other hand, time is crucial for many decisions. Thanks to AI, you can perform big data analysis fast because this type of analysis helps users extract, analyze and pack unprocessed information in a way that makes decision-making easy.
Improve marketing results
Marketing is another area where AI can be beneficial for companies. With specific AI tools, business owners and professional marketers will get a chance to understand their consumers in a better way. For example, you can use AI to analyze social media. You can gather this data and change messaging for better effects.
There are many managers that use artificial intelligence to come up with detailed consumer profiles. Also, they can improve digital advertising strategies, and get in touch with their consumers in real-time. To put it in simple words, AI can be used for getting a better insight into marketing as well as in business in general.
Make the recruitment process easier
The process of hiring employees can be expensive, frustrating and difficult when it’s conducted in a conventional way. Typically, companies are using their Human Resource experts for this job. If you use AI for this purpose, the recruitment process will become easier and you can expect to get the best results.
For instance, there are AI-powered software solutions that can help you categorize and organize job applicants in any way you want – their education, skills, etc. In this way, you can easily make a list of the most suitable candidates without checking their CVs in details. It’s possible to use AI to schedule interviews in the best possible way too.
Improve customer service with AI
It’s impossible for a modern company to thrive and make progress if they don’t have good customer service. Once again, AI is here to help you improve customer service and make everything simpler.
As a matter of fact, artificial intelligence can do this thing while preserving your budget. We are talking about a unique opportunity to improve customer experience without breaking the bank.
Chatbots are a good example of how AI can help. These AI tools can gain data from sales and customer reviews. They can use these things to help customers in choosing and buying products and services.
Increase productivity
We should also mention how AI helps companies boost productivity. One of the best ways to get help in this area is to use AI to eliminate repetitive and time-consuming business operations that are conducted on a regular basis. For example, many companies have started AI tools in the form of apps that can help users schedule, cancel and/or reschedule business meetings.
They can also use these tools to record, transcribe, translate and/or share notes during business meetings. Instead of spending time on these tasks, your team can focus on more important activities which will eventually increase productivity.
Detect fraud with AI
Even though modern technology is making things easier, it can also cause problems for some businesses. It can be a case when it’s abused by hackers and fraudsters. Unfortunately, there are many people who are trying to take advantage of modern technology in order to commit a crime.
But, it would be much more difficult for them to commit fraud if there’s artificial intelligence involved in your business operations.
AI is able to detect fraud with the help of data analysis focused on different fraudulent activities and behaviors. If the system detects something like this it will immediately alert the supervisor and the potential fraud will be prevented.
These are some of the ways in which AI is changing the game of business. Successful companies are already implementing digital transformation in their operations and the use of AI is part of that transformation. Business development, as well as business growth, is easier when you have Artificial Intelligence on your side.
