This is a holistic program for the entire product launch process. Don’t expect to just sit and learn, but rather do and implement. We have provided our in-house tools and prompts that we use on a daily basis with our clients. You can take the program in your own time, and as you have a lifetime access, you can go back any time you want. Since the spread of GenerativeAI, we have been using AI tools to speed up the launch process at least x3. We have been testing various tools and crafting prompts to get the best data and best results possible. All of this is included in the program.

Unlike other programs, this one is tailored for founders, marketers, and operators with limited time, enabling you to see results within weeks instead of months. By committing just 1-2 hours per day, you can learn and execute marketing strategies on your own while avoiding the costs of hiring expensive marketing agencies.

‍Engaging Learning Experience with Practical Application:
‍This program encourages active learning through doing and implementing. It’s not just theory; you’ll apply hands-on techniques throughout your product launch process. Our proprietary in-house tools and prompts, used daily with our clients, will become your assets for driving growth and innovation in your startup. You’ll be challenged to apply what you learn, pushing your understanding to new levels.

‍Personalized and Flexible Learning Journey: We understand that founders, marketers, and operators often have limited time. Our program is designed to be flexible, allowing you to progress at your own pace. With lifetime access, you can revisit materials and reinforce learning whenever you wish. Despite your busy schedule, just 1-2 hours a day will have you seeing results within weeks, not months.

‍Harnessing the Power of AI: Embrace the future by integrating AI into your startup’s launch process. Learn how to effectively use AI tools to speed up your launch process, carry out research, perform competitor analysis, and craft compelling copywriting. We’ll guide you through the complexities of AI applications, challenging you to leverage technology for your benefit, and giving you a competitive edge in the market.

‍Cost-Effective Marketing Mastery:
‍We’re committed to empowering you with marketing strategies that you can execute independently. This not only makes the program cost-effective by saving on expensive marketing agency fees, but also equips you with the skills and confidence to steer your startup’s marketing strategy. You’ll be challenged to think strategically and act tactically, gaining a comprehensive understanding of effective marketing.

‍Roadmap to Success Through Stages of Growth:
We’ll take you on a journey through the five critical stages of startup growth – from product-market alignment to maturity and scaling. You’ll be tasked with understanding where your startup is in this journey, setting KPIs, creating a growth roadmap, and conducting thorough market research. This comprehensive approach will challenge you to build a resilient, adaptable startup primed for long-term success.

‍Define KPIs and Goals: It is crucial to establish clear key performance indicators (KPIs) and goals right from the beginning. We will provide you with tools that will assist you in defining ambitious yet achievable targets, ensuring that your objectives are well-grounded and supported by insightful analysis.
‍Plan the Launch Timeline: A product launch roadmap plays a vital role in coordinating teams and ensuring the success of the launch. It allows team members to focus on high-priority tasks, make efficient decisions, and stay within scope. By setting realistic timelines for each milestone and assigning responsibilities to the appropriate team members, the product launch roadmap ensures efficient project management and a smooth launch process.
‍Assign Team Roles: Leveraging collaboration tools, we establish clear lines of communication and delegate responsibilities, fostering a collaborative environment where every team member shines. Together, we bring out the best in each other.
‍Set up Tools and Systems: By embracing digital tools, we streamline product development, project management, and marketing processes. This enhances efficiency, accuracy, and effectiveness, empowering us to navigate the pre-launch phase with confidence.

The Release stage is your moment in the spotlight. All the hard work done in the pre-launch phase comes alive here. We’ll show you how to use every available channel to announce your product. This could involve hosting a fun event, making an announcement on your website, sending out a special email, or getting influencers to share your product. The main goal here is to make a big impression and attract as many customers as possible.

‍Launch KPIs and Goals: Define measurable objectives and key performance indicators (KPIs) specific to your launch.

‍Identify Acquisition Channels: Discover effective channels for reaching your target customers, both organic and paid. Utilize prompts, ChatGPT, and other tools to accelerate the process of testing and discovering the best channels.

‍Budget Allocation: Strategically allocate your resources to optimize your reach and impact during the launch phase.

‍Testing Tactics: Experiment with different strategies to identify the most resonant approaches for your audience.

‍Community Building: Foster engagement and connections with your audience, nurturing a strong community around your product.

‍Cold Email Campaign: Create and execute a targeted cold email campaign to generate interest and attract potential customers.

Paid Advertising: Implement a paid advertising strategy that aligns with your target audience and objectives.

The Review stage is dedicated to assessing the performance of your product post-launch. We meticulously analyze data and feedback to gain valuable insights for improvement.  This is your chance to keep the momentum going and continue growing your customer base. We’ll guide you through strategies like improving your online visibility, running advertisements, keeping your customers engaged with your product and constantly improving your key values.

‍Performance Tracking: This phase involves carefully reviewing and monitoring the performance of each channel, analyzing their effectiveness and impact. By closely examining the data and feedback gathered, you can gain valuable insights to guide your decision-making process. Our focus will be on helping you optimize your channels, advertisements, and strategies based on the results obtained.

‍Optimization: By analyzing the results obtained during the Review stage, you will identify areas for improvement and make the necessary adjustments to enhance their performance. Through this iterative process, you will learn how to refine and fine-tune every aspect of your product launch to achieve even better results.

In the Refine stage, we will guide you in refining and perfecting everything that has been done so far. This is the phase where we take the insights gained from the Review stage and apply them to make iterative improvements.

‍Iteration: By leveraging the knowledge and feedback obtained, we will show you how to iterate and refine every aspect of your product, strategy, and implementation. This iterative approach ensures that you stay responsive to market dynamics, customer needs, and emerging trends. We will assist you in incorporating necessary adjustments, enhancements, and fine-tuning to maintain your offering’s relevance, competitiveness, and effectiveness.

Research your competitors’ products, strategies, strengths, and weaknesses to determine how you can differentiate your product and gain a competitive advantage.

Customer interviews

Surveys and Questionnaires

A/B testing

Focus Groups

Usability

Testing

Observational Research

Ethnographic Research

SWOT Analysis

Building a community around a product launch involves cultivating a network of engaged users, customers, and advocates who are passionate about the product and actively participate in discussions, feedback, and promotion.

The purpose of fostering a community during a product launch is to create a sense of belonging, loyalty, and support among its members. It provides a platform for users to connect with each other, share experiences, provide feedback, and contribute to the growth and improvement of the product.

Communities (although not all) have remained the most valuable and reliable source of information. However, as communities have become highly appreciated, we see many, if not majority of, communities being used for promotional purposes and therefore lose their purpose and become very vague and unengaged. If you really want to take full advantage of a community, building your own would be the right approach. Once you create your own community, how to keep it engaged?

Here are useful tips how to engage your community members:

‍1.Start from your perspective. Finding a role model is the easiest way to set the framework for your upcoming community. Make a list of the qualities of a community you are a part of that you like or dislike. After all, it is YOUR community. Consequently, it should reflect your ideals. Ask yourself these questions:

What keeps me returning to this community?

What made me feel special?

What is something I would change?

‍2.Create valuable and engaging content. Deliver what you’ve promised your members. Try to provide new and exciting content consistently. Offer resources such as guides, tutorials, or other materials to help members learn and grow and provide support when needed.

‍3.Encourage interaction. Provide opportunities for members to connect with one another and share their thoughts and ideas. Facilitate engagement by starting discussions, answering their questions, and creating polls.

‍4.User-generated content. The most powerful incentive for people to engage in encouraging your audience to share their experiences. Referring to companies fosters a stronger connection between members, who bond over reviews, shared ideas, and, most importantly, mutual support.

‍5.Increase responsiveness. Conversation is a two-way street, so try to respond to any comment or question, ensuring the members are heard. If the topic isn’t in your domain, try to find a member who knows the answer or is more knowledgeable in the area.

‍6.Reward regular contributors. Show appreciation for members who actively participate in the community by recognizing their contributions. Reward constructive comments, which can be positive or negative, but the result is almost always positive. These statements might seem harsh to the person receiving the comment, but they bring significant value to the community by conducting objectivity.

‍7.Involve members in the growth process. Be transparent and communicate about the future plans for your community. Practice co-creation, listen to your members’ opinions, and allow them to participate in decision-making.

‍8.Organize events. As your community grows, you will attract more experienced people who are already popular among your members. Utilize these authentic connections and organize events such as AMAs, interviews, podcasts, and webinars. This is a fantastic way to boost your community and give its members a sense of exclusivity.

‍9.Delegate your responsibilities among colleagues. Even though there might be a few people in your company, assigning several tasks to each of you will make managing easier. Their involvement in the community will provoke others to activate, portraying a safe and dynamic environment.

‍10.Gamification. Leveraging the competitiveness of your members keeps them engaged. You can choose a reward system based on the options available for your community’s preferred platform. For more information on choosing the ideal platform for your needs, see our earlier blog post on building an online community. By offering badges and titles to contributors, members may feel more incentivized to stay active and post content.

By implementing these tips and listening to the needs of your community, you can keep your community engaged and foster a sense of belonging and aspire support among members.

Cold outreach is ‘free’; it requires much attention to detail and daily monitoring of results. By leveraging cold outreach, you can achieve multiple objectives, such as acquiring new customers, securing funding, establishing partnerships, and gaining valuable insights from industry experts.

Needless to say, we are being spammed every day with tons of cold emails, so you really need to know how to stand out and make it worth your while.‍

‍Cold outreach tools:

‍1.  Mailshake: a user-friendly email outreach tool that offers features like email templates, personalization, campaign scheduling, A/B testing, and follow-up automation. It also provides analytics for tracking campaign performance and integrates with popular CRM platforms.

2. Lemlist: a popular cold email outreach tool that allows you to create personalized email campaigns using dynamic images, videos, and custom variables. It offers features such as automatic follow-ups, A/B testing, and in-depth analytics. Lemlist also integrates with various CRM systems and sales tools.
3. Apollo.io: a comprehensive sales engagement platform that combines email outreach, phone calls, and CRM data to help you target the right prospects. It offers advanced personalization, automated follow-ups, and detailed analytics. Apollo.io also provides access to a database of millions of verified B2B contacts.
4. Woodpecker: a cold email outreach tool designed specifically for B2B sales teams. It offers features like email personalization, automated follow-ups, and campaign scheduling. Woodpecker also provides analytics for tracking email performance and integrates with popular CRM platforms.
5. Reply.io: a multi channel sales engagement platform that supports cold email outreach, as well as LinkedIn and phone-based campaigns. It offers email personalization, automated follow-ups, and A/B testing. Reply.io provides analytics to track campaign performance and integrates with various CRM systems and sales tools.  

‍Tip for cold outreach:

Cold emailing is not a one-shot opportunity but rather a funneled approach and sequence with a set of steps and approaches aiming to trigger some kind of engagement from the receiver. In order to automate the process and avoid manually checking and monitoring each KPI, outreach tools allow you to create funnels and automated sequences.

Typically an outreach funnel consists of 3 emails sent over a period of time. Depending on the contents of the email, the funnels usually go:

‍1st email

Wait three days

2nd email

Wait seven days

3rd email

‍AI can significantly improve your outreach messages, or it can write an impressive one from scratch.