The riches are in the (data) niches

The riches are in the (data) niches

I’ve done marketing in many niches. Large and small. What blew me away is the number of profitable SaaS tools I’ve seen in relatively small niches. Those niches have maybe a maximum audience of 100,000 people. And yet, SaaS tools were raking 5-6 figures a...
The Ultimate Guide To Future-proofing Your Innovation

The Ultimate Guide To Future-proofing Your Innovation

Innovation is the process of improvement and creativity. But to future-proof your innovation it requires an investment of time, effort, and financial resources. On top of that, the odds for the success of your creation are not very high (by some estimates, as little...