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A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.

Go-to-market Strategy Framework

Go-to-market Strategy Framework

If you've already launched a product, you know exactly how to build one. You can concentrate on choosing a large market and nailing the pain point, brand, content, marketing, and sales model required to reach that market.   However, most first-time business...

Should a startup invest in its branding?

Should a startup invest in its branding?

Whether they realize it or not, startups build their brands from the very beginning. So while brands appear to be about visual identity on the surface, they are ultimately expressed via behaviors. The logo, fonts, and colors are essential, but they are just the visual...

How to generate buzz before a product launch?

How to generate buzz before a product launch?

With so much time and effort developing your new product, it's easy to neglect the critical aspect of getting the word out to potential clients.  The entire point of making a product is to sell it. Finding product launch ideas can be both nerve-racking and exciting....

5 product launch tips for a 1st-time startup CEO

5 product launch tips for a 1st-time startup CEO

So, you have an idea for a new product or service. And, you think it’s going to be the next big thing. It looks like a very useful product with great potential. Next, you decide to build your own startup and follow your dreams. You already have the vision in your head...

Solvers talk: Launching a product during the pandemic

Solvers talk: Launching a product during the pandemic

Launching a product during a pandemic is a challenge – but a worthwhile one. The global consumer shifts also created big business opportunities. How has the pandemic impacted the business environment? How has it changed the way we innovate and launch? And what is the...

Five Smart Techniques For Successful Product Launch

Five Smart Techniques For Successful Product Launch

Ask any entrepreneur - product launch process is one of the most stressful things that can happen to you. We can all just dream about the times where this was simple. All you needed was a good PR text that could bring you some publicity and a few billboards around...

Developing your Go-To-Market strategy with users in mind

Developing your Go-To-Market strategy with users in mind

It doesn’t really matter where your business is located because the vast majority of local markets and the global market are growing and expanding. In other words, both new business owners and well-established owners can expect fierce competition on the market. To...

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