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    Introduction Being the founder of an early-stage startup and launching a new product is an exciting experience that feels like walking on a thin line. I’ve been working with a lot of startups and often see the same thing: a passionate team wearing multiple...

The primary objective of developing a product is to drive its sales and generate revenue effectively. Discovering innovative product launch ideas can evoke an array of emotions, ranging from apprehension to exhilaration. As you embark on this exciting journey, it...

In the fourth part of our "From Service to Product" blog series, we unravel the secrets behind captivating your audience through strategic organic tactics.   Mastering Acquisition Channels - Organic Growth Organic acquisition strategies focus on creating valuable...

The third blog of our “From Service to Product” series covers the essential role of AI in the process of product launch. Let’s dive in and get ready to witness the power of AI in action! The Role of AI in product launch In the exhilarating tech startup landscape, the...

  Product Launch Fundamentals: Product Launch Phases and Strategies In the first part of our "From Service to Product" series, we explored our decision to productize our service business. In this blog post, we'll dive into the five key stages of the product...

    Why we productized our service business? Did you know that up to 90% of startups fail, and the most common mistake founders make before launching their product is a lack of understanding of the target audience and market needs? One of the key reasons why...

In the past few years, I've had the privilege to work with some amazing founders and their teams and helped them launch their products successfully. I've also consulted over 100 founders on their product launch journey throughout each stage (pre-launch, launch and...

We've discussed product launching a lot in our previous articles, covering everything you need to know about the process. We have included: Some tips for first-time startup founders. Finding the product-market fit. Generating buzz around the product. KPIs for each...

Businesses must set clear, reasonable, and quantifiable goals to boost their chances of product launch success. Because the stage of the product greatly affects KPIs, we are creating a series of articles covering the three key stages of launching: pre-launch, launch,...

Every phase of launching a new product has critical metrics to be mindful of to achieve a product launch success. Our last article explored the necessity of measuring key performance indicators (KPIs) during the launch process and covered the pre-launch phase. In this...

Several elements must be considered to ensure a seamless and successful launch of a new product, and we discussed all of those in the prior articles in our product launch series. In this series of three articles, we'll go through how to keep track of your product...

If you've already launched a product, you know exactly how to build one. You can concentrate on choosing a large market and nailing the pain point, brand, content, marketing, and sales model required to reach that market.   However, most first-time business...

Whether they realize it or not, startups build their brands from the very beginning. So while brands appear to be about visual identity on the surface, they are ultimately expressed via behaviors. The logo, fonts, and colors are essential, but they are just the visual...

With so much time and effort developing your new product, it's easy to neglect the critical aspect of getting the word out to potential clients.  The entire point of making a product is to sell it. Finding product launch ideas can be both nerve-racking and exciting....

If you’re about to launch a new product you've probably heard the argument for releasing a product quickly and then optimizing it later. Of course, changes can be made based on how your customers interact with and utilize the product and feedback and issue reports....