In the past few years, I've had the privilege to work with some amazing founders and their teams and helped them launch their products successfully. I've also consulted over 100 founders on their product launch journey throughout each stage (pre-launch, launch and...
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A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.
5 Best Product Launch Examples with Key Takeaways
We've discussed product launching a lot in our previous articles, covering everything you need to know about the process. We have included: Some tips for first-time startup founders. Finding the product-market fit. Generating buzz around the product. KPIs for each...
KPIs to Monitor for Product Launch Success – Part 3: The post-launch phase
Businesses must set clear, reasonable, and quantifiable goals to boost their chances of product launch success. Because the stage of the product greatly affects KPIs, we are creating a series of articles covering the three key stages of launching: pre-launch, launch,...
KPIs to Monitor for Product Launch Success – Part 2: The launch phase
Every phase of launching a new product has critical metrics to be mindful of to achieve a product launch success. Our last article explored the necessity of measuring key performance indicators (KPIs) during the launch process and covered the pre-launch phase. In this...
KPIs to Monitor for Product Launch Success – Part 1: The pre-launch phase
Several elements must be considered to ensure a seamless and successful launch of a new product, and we discussed all of those in the prior articles in our product launch series. In this series of three articles, we'll go through how to keep track of your product...
Go-to-market Strategy Framework
If you've already launched a product, you know exactly how to build one. You can concentrate on choosing a large market and nailing the pain point, brand, content, marketing, and sales model required to reach that market. However, most first-time business...
Should a startup invest in its branding?
Whether they realize it or not, startups build their brands from the very beginning. So while brands appear to be about visual identity on the surface, they are ultimately expressed via behaviors. The logo, fonts, and colors are essential, but they are just the visual...
How to generate buzz before a product launch?
With so much time and effort developing your new product, it's easy to neglect the critical aspect of getting the word out to potential clients. The entire point of making a product is to sell it. Finding product launch ideas can be both nerve-racking and exciting....
Product-market fit: The most crucial thing you must have nailed out of the gate
If you’re about to launch a new product you've probably heard the argument for releasing a product quickly and then optimizing it later. Of course, changes can be made based on how your customers interact with and utilize the product and feedback and issue reports....
6 things every startup should be doing before a product launch
You've spent months, maybe years, pouring your heart and soul into creating that perfect startup idea. Finally, you've identified a problem that no one has solved before, and you've come up with the ideal solution. You've even conducted market research to ensure that...
5 product launch tips for a 1st-time startup CEO
So, you have an idea for a new product or service. And, you think it’s going to be the next big thing. It looks like a very useful product with great potential. Next, you decide to build your own startup and follow your dreams. You already have the vision in your head...
Solvers talk: Launching a product during the pandemic
Launching a product during a pandemic is a challenge – but a worthwhile one. The global consumer shifts also created big business opportunities. How has the pandemic impacted the business environment? How has it changed the way we innovate and launch? And what is the...
Everything You Need To Know About Launching a New Business in 2020
Thinking about launching a business in 2020? You are not alone. The pandemic inspired a lot of changes in the way we live our lives and has also created many new business opportunities. However, it also raised the stakes and posed some new obstacles. As if launching a...
5 Smart Techniques For Successful Product Launch
Ask any entrepreneur - product launch process is one of the most stressful things that can happen to you. We can all just dream about the times where this was simple. All you needed was a good PR text that could bring you some publicity and a few billboards around...
Developing your Go-To-Market strategy with users in mind
It doesn’t really matter where your business is located because the vast majority of local markets and the global market are growing and expanding. In other words, both new business owners and well-established owners can expect fierce competition on the market. To...
Product launch: Process insights
Launching a new product is an exciting and stressful activity, for companies, at the same time. What’s important for a successful launch is timing. Of course, the product launch must ensure that potential customers are aware of the product, understand the benefits and...
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