Whether they realize it or not, startups build their brands from the very beginning. So while brands appear to be about visual identity on the surface, they are ultimately expressed via behaviors. The logo, fonts, and colors are essential, but they are just the visual...
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A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.
How to generate buzz before a product launch?
With so much time and effort developing your new product, it's easy to neglect the critical aspect of getting the word out to potential clients. The entire point of making a product is to sell it. Finding product launch ideas can be both nerve-racking and exciting....
6 things every startup should be doing before a product launch
You've spent months, maybe years, pouring your heart and soul into creating that perfect startup idea. Finally, you've identified a problem that no one has solved before, and you've come up with the ideal solution. You've even conducted market research to ensure that...
How to set the framework for the ideal Go-To-Market strategy?
You’ve spent 18+ months in developing the best new product. This product is so great that you know everyone will benefit from it. Now its time to ship. You have invested in product development, sales and distribution channels,...
Growth Hacking Strategies That Work in the Digital World
Every business comes to a point where growth is stagnating. The need for a growth boost becomes more and more obvious and the team simply needs to take action! When this moment comes, the first thing that comes to a business owner’s mind usually is to grow the number...
The innovation revolution: the rise of crowdsourcing platforms
Wouldn’t it be great if we can finish all the tasks at work without any help? Many business owners and managers have tried this, only to realize that it’s impossible to achieve this goal. This is especially true for businesses that are expanding and growing. One of...
4 most common mistakes entrepreneurs do – and how to avoid them
Starting a business is pretty exciting. Entering that dynamic startup world full of so many opportunities, events, and motivation, looks like a fairytale that goes smoothly. It seems like nothing can go wrong. You’re pretty confident and you have a vision that can...
How to create a product your customers will actually want to buy?
Product development can be considered as some kind of art. Combining the vision of the company, productivity, and functionality is hard and complicated. But, if all the ingredients are added in the right amount, the final result can be amazing. Everyone can learn how...
Create with users for users: Co-creation – the future for business
Every business strives for constant innovation or finding the best marketing strategy that will make it more attractive to the marketplace. But these cannot always be found within the company. The future of innovation is in collaboration with co-creation. “You cannot...
Eye on the future: Co-creation of products & services!
In the past, businesses were relying on their in-house research and development departments in order to create new products and services or to improve their existing offer. Smaller companies were using the help of employees that had experience in this field. Today,...
Embrace unconventional tactics to boost your teams’ productivity
Many employers see productivity as a way to squeeze more work out of the worker. But this vision starts to change. Companies begin to understand that improved efficiency leads to reduced stress, increased control, and well‐being. Increased productivity is a positive...
Why you should keep your customers engaged and make their experience unforgettable?
You can’t have a business without customers. It’s as simple as that. Having a good customer relationship is the company’s priority. But in order to transform one-time buyers into loyal customers for your business, you must understand what it takes to gain their...
Web presence optimization: an important part of a successful digital strategy
It doesn’t really matter whether you are running a small business or you are an owner of an enterprise-level organization – your presence on the Internet is a must. In the past, many businesses thought that it’s enough to create a simple website in order to follow...
Sustainable product growth: Things to consider
According to many experts, every product has a life cycle. This life cycle includes four or five stages and in order to ensure that your product development activity will be profitable in the long run. You have to get familiar with all the stages. It’s crucial to...
How to communicate value through customer-centric marketing
Marketing has always been inherently customer-centric. However, companies still struggle to create and communicate real value and thus fail to attract the right customers. Also, customers constantly evolve their interest and buyer behaviour, making the task even more...
Jump on board on the digital transformation train!
Digital transformation has been present over a decade. Since then, companies have started integrating digital technologies in all aspects of their working. Although it impacts all aspects of social living, the accent is on businesses because they are the ones who are...
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