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A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.

Should a startup invest in its branding?

Should a startup invest in its branding?

Whether they realize it or not, startups build their brands from the very beginning. So while brands appear to be about visual identity on the surface, they are ultimately expressed via behaviors. The logo, fonts, and colors are essential, but they are just the visual...

How to generate buzz before a product launch?

How to generate buzz before a product launch?

With so much time and effort developing your new product, it's easy to neglect the critical aspect of getting the word out to potential clients.  The entire point of making a product is to sell it. Finding product launch ideas can be both nerve-racking and exciting....

Growth Hacking Strategies That Work in the Digital World

Growth Hacking Strategies That Work in the Digital World

Every business comes to a point where growth is stagnating. The need for a growth boost becomes more and more obvious and the team simply needs to take action! When this moment comes, the first thing that comes to a business owner’s mind usually is to grow the number...

Eye on the future: Co-creation of products & services!

Eye on the future: Co-creation of products & services!

In the past, businesses were relying on their in-house research and development departments in order to create new products and services or to improve their existing offer. Smaller companies were using the help of employees that had experience in this field. Today,...

Sustainable product growth: Things to consider

Sustainable product growth: Things to consider

According to many experts, every product has a life cycle. This life cycle includes four or five stages and in order to ensure that your product development activity will be profitable in the long run. You have to get familiar with all the stages. It’s crucial to...

How to communicate value through customer-centric marketing

How to communicate value through customer-centric marketing

Marketing has always been inherently customer-centric. However, companies still struggle to create and communicate real value and thus fail to attract the right customers. Also, customers constantly evolve their interest and buyer behaviour, making the task even more...

Jump on board on the digital transformation train!

Jump on board on the digital transformation train!

Digital transformation has been present over a decade. Since then, companies have started integrating digital technologies in all aspects of their working. Although it impacts all aspects of social living, the accent is on businesses because they are the ones who are...

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