A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.
Whether they realize it or not, startups build their brands from the very beginning. So while brands appear to be about visual identity on the surface, they are ultimately expressed via behaviors. The logo, fonts, and colors are essential, but they are just the visual...
With so much time and effort developing your new product, it's easy to neglect the critical aspect of getting the word out to potential clients. The entire point of making a product is to sell it. Finding product launch ideas can be both nerve-racking and exciting....
You've spent months, maybe years, pouring your heart and soul into creating that perfect startup idea. Finally, you've identified a problem that no one has solved before, and you've come up with the ideal solution. You've even conducted market research to ensure that...
You’ve spent 18+ months in developing the best new product. This product is so great that you know everyone will benefit from it. Now its time to ship. You have invested in product development, sales and distribution channels,...
Every business comes to a point where growth is stagnating. The need for a growth boost becomes more and more obvious and the team simply needs to take action! When this moment comes, the first thing that comes to a business owner’s mind usually is to grow the number...
Wouldn’t it be great if we can finish all the tasks at work without any help? Many business owners and managers have tried this, only to realize that it’s impossible to achieve this goal. This is especially true for businesses that are expanding and growing. One of...
Starting a business is pretty exciting. Entering that dynamic startup world full of so many opportunities, events, and motivation, looks like a fairytale that goes smoothly. It seems like nothing can go wrong. You’re pretty confident and you have a vision that can...
Product development can be considered as some kind of art. Combining the vision of the company, productivity, and functionality is hard and complicated. But, if all the ingredients are added in the right amount, the final result can be amazing. Everyone can learn how...
Every business strives for constant innovation or finding the best marketing strategy that will make it more attractive to the marketplace. But these cannot always be found within the company. The future of innovation is in collaboration with co-creation. “You cannot...
In the past, businesses were relying on their in-house research and development departments in order to create new products and services or to improve their existing offer. Smaller companies were using the help of employees that had experience in this field. Today,...
Many employers see productivity as a way to squeeze more work out of the worker. But this vision starts to change. Companies begin to understand that improved efficiency leads to reduced stress, increased control, and well‐being. Increased productivity is a positive...
You can’t have a business without customers. It’s as simple as that. Having a good customer relationship is the company’s priority. But in order to transform one-time buyers into loyal customers for your business, you must understand what it takes to gain their...
It doesn’t really matter whether you are running a small business or you are an owner of an enterprise-level organization – your presence on the Internet is a must. In the past, many businesses thought that it’s enough to create a simple website in order to follow...
According to many experts, every product has a life cycle. This life cycle includes four or five stages and in order to ensure that your product development activity will be profitable in the long run. You have to get familiar with all the stages. It’s crucial to...
Marketing has always been inherently customer-centric. However, companies still struggle to create and communicate real value and thus fail to attract the right customers. Also, customers constantly evolve their interest and buyer behaviour, making the task even more...
Digital transformation has been present over a decade. Since then, companies have started integrating digital technologies in all aspects of their working. Although it impacts all aspects of social living, the accent is on businesses because they are the ones who are...
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