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A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.

The riches are in the (data) niches

The riches are in the (data) niches

I've done marketing in many niches. Large and small. What blew me away is the number of profitable SaaS tools I've seen in relatively small niches. Those niches have maybe a maximum audience of 100,000 people. And yet, SaaS tools were raking 5-6 figures a month from...

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