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So, you want to create a product that gives customers a one-of-a-kind, required experience. But where do you go for that market gap? It might be tough to discover a strategy to incorporate market trends into your company model because they are continuously changing....

Innovation is crucial for the survival of companies. Still, the traditional R&D model doesn't serve its purpose in today's fast-paced business environment. That's why businesses are trying a different, more open way of innovation through collaboration and...

Whenever there’s a downturn in the world of business, most companies tend to put their ventures related to innovations on hold. Instead of innovation, they are focused on essentials like analyzing cash flow and cutting “unnecessary expenses”. But, can investments in...

While the Great Lockdown has an undeniable negative impact on economy and society, arguably it’s most lasting legacy will be in our memories. There is a larger than usual dose of uncertainty about the future, and as creatures that have been planing and preparing ever...

If innovation is not part of your business strategy, the best result you can expect in the future is stagnation. Without innovation, it’s impossible for any company to grow and expand. This is why we want to share with you - how you can measure the level of innovation...

If you conduct research, you will notice that the number of businesses is growing every year.  Thanks to the Internet, most of them have access to the global market and that’s one of the reasons behind this growth. These facts mean one thing – the competition in the...