Introduction A few years back, we talked about 15 industries that had the potential to take off. Now as we're getting closer to 2025, it turns out we were definitely onto something. Many of those industries have grown faster than we imagined, while others are still on...
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A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.
How to Conduct a Market Gap Analysis: A Step-by-Step Guide
Introduction A market gap represents an unmet need or underserved demand in the market—a golden opportunity for businesses ready to innovate. Identifying and addressing these gaps can lead to the creation of new products, services, or even entirely new markets. Take,...
Social Innovation is all around you
Introduction Do we solve the problems we see around us every day? How? By taking the first step toward something better. 🙂 That step can be: planting a tree, organizing a workshop, mentoring a youth, starting a blog, volunteering at a shelter, cleaning the park,...
Social Innovation for a better tomorrow
Introduction It all starts with a simple question: Does our world have problems? Or maybe it’s not so simple. Just look around.We face challenges like energy shortages, access to clean water, quality education for everyone, healthcare that reaches all corners of...
Decoding Market Gaps with Pioneering Business Trends for 2024 (Part 2)
At Solveo we are always on the lookout for those elusive market gaps — the perfect fusion of opportunity and innovation. With part one setting the stage, let's now dive deeper into the unfolding narrative of 2024. Picture it as a dynamic chessboard, each move...
Decoding Market Gaps with Pioneering Business Trends for 2024 (Part 1)
As visionaries and business enthusiasts at Solveo, we're perpetually looking for market gaps—those coveted spaces where opportunity marries innovation. As we spotlight the future, the year 2024 opens up as a chessboard of potential moves, each promising to bridge...
The riches are in the (data) niches
I've done marketing in many niches. Large and small. What blew me away is the number of profitable SaaS tools I've seen in relatively small niches. Those niches have maybe a maximum audience of 100,000 people. And yet, SaaS tools were raking 5-6 figures a month from...
The Why and How of Everyday Innovation: A Simple Approach to Increasing the Capacity to Innovate
The first thing that comes to mind when the word innovation comes up is a revolutionary discovery. An invention that can change the world. Undoubtedly, light bulbs and smartphones are innovations, but the pizza was also once considered to be an innovation in poor...
15 industries with potential market gaps that will explode in 2023 (Part 5/5)
The last piece of the blog series, 15 Industries with Potential Market Gaps that will Explode in 2023, presents market gaps in a few soaring industries: · E-commerce · Logistics and Last-Mile Delivery · Services for SMEs The COVID-19 pandemic accelerated...
15 industries with potential market gaps that will explode in 2023 (Part 4/5)
In this fourth piece of the blog series 15 Industries with potential market gaps that will explode in 2023, we focus on market gaps in environmentally-friendly industries. The UN Sustainable Development Goals are an urgent call for sustainable businesses that tackle...
15 industries with potential market gaps that will explode in 2023 (Part 3/5)
This third piece of the blog series identifies market gaps in industries that fall into health, wellness, and lifestyle. During a global pandemic, there is only one thing one can do - stay healthy.Pampering became part of daily routine, as well as vitamins intake and...
15 industries with potential market gaps that will explode in 2023 (Part 2/5)
Are you looking for ideas to start a new business or opportunities to expand your current one? This blog series identifies market gaps in different industries and presents the business potential in the industry segments. The first part of the blog series covers...
15 industries with potential market gaps that will explode in 2023 (Part 1/5)
Identifying market gaps is as easy as searching for a four-leaf clover. It requires a mix of skills, approaches, and research. Every successful business has found a gap in the market. Netflix, for example, found several market gaps and disrupted the media streaming...
This is the Secret Behind the 10% of Innovation That Thrives
Any business hoping to create a name for itself would almost certainly need to be innovative. That's why most companies form teams, create events and projects to encourage innovation. For an innovation to be successful, it has to serve a purpose. It has to solve a...
Market gaps 2023: How to find new innovation gaps and fill them
So, you want to create a product that gives customers a one-of-a-kind, required experience. But where do you go for that market gap? It might be tough to discover a strategy to incorporate market trends into your company model because they are continuously changing....
Delivering innovation, the open way
Innovation is crucial for the survival of companies. Still, the traditional R&D model doesn't serve its purpose in today's fast-paced business environment. That's why businesses are trying a different, more open way of innovation through collaboration and...
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