A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.
I've done marketing in many niches. Large and small. What blew me away is the number of profitable SaaS tools I've seen in relatively small niches. Those niches have maybe a maximum audience of 100,000 people. And yet, SaaS tools were raking 5-6 figures a month from...
The first thing that comes to mind when the word innovation comes up is a revolutionary discovery. An invention that can change the world. Undoubtedly, light bulbs and smartphones are innovations, but the pizza was also once considered to be an innovation in poor...
The last piece of the blog series, 15 Industries with Potential Market Gaps that will Explode in 2023, presents market gaps in a few soaring industries: · E-commerce · Logistics and Last-Mile Delivery · Services for SMEs The COVID-19 pandemic accelerated...
In this fourth piece of the blog series 15 Industries with potential market gaps that will explode in 2023, we focus on market gaps in environmentally-friendly industries. The UN Sustainable Development Goals are an urgent call for sustainable businesses that tackle...
This third piece of the blog series identifies market gaps in industries that fall into health, wellness, and lifestyle. During a global pandemic, there is only one thing one can do - stay healthy.Pampering became part of daily routine, as well as vitamins intake and...
Are you looking for ideas to start a new business or opportunities to expand your current one? This blog series identifies market gaps in different industries and presents the business potential in the industry segments. The first part of the blog series covers...
Identifying market gaps is as easy as searching for a four-leaf clover. It requires a mix of skills, approaches, and research. Every successful business has found a gap in the market. Netflix, for example, found several market gaps and disrupted the media streaming...
Any business hoping to create a name for itself would almost certainly need to be innovative. That's why most companies form teams, create events and projects to encourage innovation. For an innovation to be successful, it has to serve a purpose. It has to solve a...
So, you want to create a product that gives customers a one-of-a-kind, required experience. But where do you go for that market gap? It might be tough to discover a strategy to incorporate market trends into your company model because they are continuously changing....
Innovation is crucial for the survival of companies. Still, the traditional R&D model doesn't serve its purpose in today's fast-paced business environment. That's why businesses are trying a different, more open way of innovation through collaboration and...
Whenever there’s a downturn in the world of business, most companies tend to put their ventures related to innovations on hold. Instead of innovation, they are focused on essentials like analyzing cash flow and cutting “unnecessary expenses”. But, can investments in...
While the Great Lockdown has an undeniable negative impact on economy and society, arguably it’s most lasting legacy will be in our memories. There is a larger than usual dose of uncertainty about the future, and as creatures that have been planing and preparing ever...
If innovation is not part of your business strategy, the best result you can expect in the future is stagnation. Without innovation, it’s impossible for any company to grow and expand. This is why we want to share with you - how you can measure the level of innovation...
If you conduct research, you will notice that the number of businesses is growing every year. Thanks to the Internet, most of them have access to the global market and that’s one of the reasons behind this growth. These facts mean one thing – the competition in the...
Wouldn’t it be great if we can finish all the tasks at work without any help? Many business owners and managers have tried this, only to realize that it’s impossible to achieve this goal. This is especially true for businesses that are expanding and growing. One of...
Lately, the term “Innovation” has been the most popular buzzword used to boost product potential and raise stakeholder support. Fortunately for the real innovators, true innovation doesn't need to be labelled as such - it speaks for itself. But how does a company...
Make bolder choices. Form stronger teams.
Build better products.