Jun 26, 2019 | Digital Transformation
It doesn’t really matter whether you are running a small business or you are an owner of an enterprise-level organization – your presence on the Internet is a must. In the past, many businesses thought that it’s enough to create a simple website in order to follow...
Jun 24, 2019 | Business Development
Having a startup has never been easier. Even if you don’t have any business experience, you have tons of accelerators that can support your plan and mentor you. Next, you have a tool for literally anything. You don’t have to be an expert in design, marketing, or...
Jun 21, 2019 | Design Thinking
Marketing has always been inherently customer-centric. However, companies still struggle to create and communicate real value and thus fail to attract the right customers. Also, customers constantly evolve their interest and buyer behaviour, making the task even more...
Jun 17, 2019 | Digital Transformation
Digital transformation has been present over a decade. Since then, companies have started integrating digital technologies in all aspects of their working. Although it impacts all aspects of social living, the accent is on businesses because they are the ones who are...
Jun 13, 2019 | Business Development
B2B marketing doesn’t work the same as B2C. B2B strategies work at a high level. Some marketers even say it’s more complicated. Yes, the end users are always people, but their needs and behavior are significantly different. In a B2C model, customers are usually buying...
