Lately, the term “Innovation” has been the most popular buzzword used to boost product potential and raise stakeholder support. Fortunately for the real innovators, true innovation doesn’t need to be labelled as such – it speaks for itself. But how does a...
Launching a new product is an exciting and stressful activity, for companies, at the same time. What’s important for a successful launch is timing. Of course, the product launch must ensure that potential customers are aware of the product, understand the benefits and...
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