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Many of today's companies swear their products or services are all about the customers. Including us. But are we really putting the customer's needs, concerns, and desires before anything else?  Oracle claims that 82% of the consumers are giving brands thumbs down and...

Corporates often turn to partnerships with startups in order to find a new innovation source. On the other side, startups are those who bring “fresh blood” into the industry and create new products that disrupt the normal flow of things. Partnerships between startups...

All companies start with great doses of optimism and positive energy. You have an idea you think is awesome, and that gut feeling that tells you that this is going to be huge. There’s nothing that can stop you - you’re meant to do great things.  However, business...

Being able to express your opinion about a product, or even better be involved in its upgrade or creation of a new one is the dream of every customer. The more customers realize their vendor is committed to listening, and delivering their requirements, the more they...

Every business strives for constant innovation or finding the best marketing strategy that will make it more attractive to the marketplace. But these cannot always be found within the company. The future of innovation is in collaboration with co-creation. “You cannot...

In the past, businesses were relying on their in-house research and development departments in order to create new products and services or to improve their existing offer. Smaller companies were using the help of employees that had experience in this field. Today,...

Why innovation is key? Today, the world of business is more competitive than ever. On the one hand, consumers are constantly communicating with each other. They're influencing each other's interests, standards and expectations. On another, companies from all over the...