A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.
Brainstorming - the corporate activity with colorful sticky notes might look like child’s play, but there is a reason companies like Amazon and Apple swear by it. Brainstorming is a great way to increase collaboration and accelerate ideation and development. But at a...
When Alex Osborn, a partner at the BBDO advertising agency, was trying to come up with ways to generate ideas, he stumbled on a profound realization. He concluded that traditional meetings were unproductive - and not particularly suitable for generating ideas. He...
Gathering different viewpoints, supporting critical thinking, team building – these are just some of the many benefits that brainstorming sessions can bring to your company. However, if you want to enjoy all these benefits, you must manage the brainstorming session in...
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