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There is a lot of fluff out there regarding finding new acquisition channels for growing your MRR rate. If you are in the SaaS space, MRR is the lifeline of your company. Still, growing your monthly recurring revenue, it’s not an easy task. You are in an oversaturated...

Securing long-term growth is no easy quest. Between sales objectives, operational efficiency, and market conditions, are the marketing and management activities you need to invest in to reach your goals. And while it’s not the first thing that might come to mind, your...

Humans are social beings and that’s why you can expect them to make decisions in isolation. This is especially true when it comes to shopping. Both men and women, young and old, from across the globe, tend to rely on external signals as guidance to take actions and...

Digital marketing trends and ways to promote your business evolve rapidly even in normal circumstances. But during the recent global pandemic, there was an instant global shift in behavior. Everyone’s eyes were turned to their electronic devices, which have truly...

You’ve come up with a really cool idea that you are certain will be the next big thing. You tested it and the results prove you right - but you already knew that would happen. Your product is so good that it will practically sell itself, right?Well, let’s put it this...

When I entered the world of digital marketing, it was very different than today. There weren’t as many channels, and there was definitely less competition. Today, the situation is quite different. For one, consumer habits are changing faster than ever before. And...

Marketing has been present for ages, in various shapes and forms. However, in the past few years, we saw more changes in marketing for startups than in the previous decade.  Digital marketing has taken over the marketing scene. No strategy can be imagined without it. ...