A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.
Introduction Could the key to truly resonant marketing lie in the principles of design thinking? Absolutely—this approach is crucial for crafting strategies that not only engage but also create lasting connections with your audience. This article will examine the...
Iterative innovations foster long-term growth by generating continuous improvement. It helped repetitive processes such as Design Thinking gain significant popularity in the business world. As a result, this human, empathic approach is warmly welcomed in today's...
There is one famous saying: emotions and business do not mix. Emotions are "forbidden" in the business world because they trick us into making decisions based on our feelings instead of what we know. One of the articles that inspired me for this blog points out that...
Any business hoping to create a name for itself would almost certainly need to be innovative. That's why most companies form teams, create events and projects to encourage innovation. For an innovation to be successful, it has to serve a purpose. It has to solve a...
Innovation is the process of improvement and creativity. But to future-proof your innovation it requires an investment of time, effort, and financial resources. On top of that, the odds for the success of your creation are not very high (by some estimates, as little...
Design Thinking has been gaining a lot of popularity lately. But, what is Design Thinking? Who is it for? And can you use it too? Design Thinking is a way of thinking, a manual for innovation, and a way to increase cooperation, productivity, and efficiency within a...
Not many sectors have experienced global expansion as Fashion Retail has in the last decade. With new creative strategies and an experience-heavy approach, shoppers have become accustomed to a superior shopping experience. Modern technology has enabled convenience,...
User Experience (UX) and Interaction Design (IX) are becoming more and more important in today’s digital world. The way people use your site and the interaction between users and products can determine the success of your business venture. We should add user interface...
In a world full of brands and products, making an impact on your customers is very important. There are tons of companies who probably have a similar product as you do. It’s very easy to forget a product once a customer finds its better version. Or simply, when a...
In recent years, competition has become global and fast to respond to all new developments. At the same time, customers are now increasingly more difficult to attract and satisfy. The stakes have never been higher for businesses, as the only way to ensure the survival...
Marketing has always been inherently customer-centric. However, companies still struggle to create and communicate real value and thus fail to attract the right customers. Also, customers constantly evolve their interest and buyer behaviour, making the task even more...
One of the proven methods for business growth is, undoubtedly, design thinking. And our experience confirms this even more and we wanted to share our knowledge. Design thinking as a method that solves complex problems and boosts innovation within the company. This...
Make bolder choices. Form stronger teams.
Build better products.