A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.
Design Thinking methodology has helped create some of the most innovative products and businesses. For example, Apple's first computer mouse, created in 1980, was a product supposed to solve the challenges of the existing mouse. However, the initially designed...
This is the fourth (and last) article of our comprehensive series about the concept of Minimum Viable Product (MVP). In our previous three articles, we talked about what an MVP is, why you need it, and discussed how to create it. We concluded that building an MVP...
This is the third article of our series about the concept of Minimum Viable Product (MVP). Over a decade ago, when Daniel Ek and Martin Lorentzon noticed that the music industry had a huge gap, they decided to address it. Consumers loved listening to...
This is the second article of our series about the concept of Minimum Viable Product (MVP). Many entrepreneurs develop products based on concepts that they never tested with real customers. As a result, those products never sell, wasting a lot of time and money....
Launching a new product can be very exciting and frustrating. It's a long process full of challenges, so minimizing at least a part of the burden is a great thing. Likewise, creating a complete product with all its planned features is a long, extensive process....
Successful product development is the main objective of every business that is trying to expand and grow. In order to build products like this, you have to possess a specific mindset that guarantees success. This mindset includes creativity, innovativeness,...
The most outstanding companies today, like Amazon, Google, Volkswagen, Ikea and Apple, keep their spot on the top by constantly innovating. Coming up with new products is necessary for staying relevant on the market, but it’s no easy task. Here are some key tips for...
Traditional sales are getting outdated. It's not that they don't work anymore, it's just that there are much more effective ways. Previously, sales had only one short-term goal - to make the customer buy. And here is where the interaction ends. Today, things are very...
You’ve spent 18+ months in developing the best new product. This product is so great that you know everyone will benefit from it. Now its time to ship. You have invested in product development, sales and distribution channels,...
Product development can be considered as some kind of art. Combining the vision of the company, productivity, and functionality is hard and complicated. But, if all the ingredients are added in the right amount, the final result can be amazing. Everyone can learn how...
According to many experts, every product has a life cycle. This life cycle includes four or five stages and in order to ensure that your product development activity will be profitable in the long run. You have to get familiar with all the stages. It’s crucial to...
The whole process of creating a new product requires a lot of effort, and of course, expenses. Starting from the idea, the design, and all the way to execution, a lot of time and money is spent until the real market fit gets found. This means that when creating a new...
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