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If you’re about to launch a new product you've probably heard the argument for releasing a product quickly and then optimizing it later. Of course, changes can be made based on how your customers interact with and utilize the product and feedback and issue reports....

You've spent months, maybe years, pouring your heart and soul into creating that perfect startup idea. Finally, you've identified a problem that no one has solved before, and you've come up with the ideal solution. You've even conducted market research to ensure that...

So, you have an idea for a new product or service. And, you think it’s going to be the next big thing. It looks like a very useful product with great potential. Next, you decide to build your own startup and follow your dreams. You already have the vision in your head...

Launching a product during a pandemic is a challenge – but a worthwhile one. The global consumer shifts also created big business opportunities. How has the pandemic impacted the business environment? How has it changed the way we innovate and launch? And what is the...

Thinking about launching a business in 2020? You are not alone. The pandemic inspired a lot of changes in the way we live our lives and has also created many new business opportunities. However, it also raised the stakes and posed some new obstacles. As if launching a...

Ask any entrepreneur - product launch process is one of the most stressful things that can happen to you. We can all just dream about the times where this was simple. All you needed was a good PR text that could bring you some publicity and a few billboards around...

It doesn’t really matter where your business is located because the vast majority of local markets and the global market are growing and expanding. In other words, both new business owners and well-established owners can expect fierce competition on the market. To...

Launching a new product is an exciting and stressful activity, for companies, at the same time. What’s important for a successful launch is timing. Of course, the product launch must ensure that potential customers are aware of the product, understand the benefits and...