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A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.

The riches are in the (data) niches

The riches are in the (data) niches

I've done marketing in many niches. Large and small. What blew me away is the number of profitable SaaS tools I've seen in relatively small niches. Those niches have maybe a maximum audience of 100,000 people. And yet, SaaS tools were raking 5-6 figures a month from...

SaaS for video games is an untapped market

SaaS for video games is an untapped market

Several days ago, I really got into FIFA Mobile. I started playing for hours, trying to build my "dream team." In case you're not familiar, FIFA Mobile is a game where you can play soccer (duh :)) and build your team by buying/selling players. Every time you decide to...

How to engineer word of mouth

How to engineer word of mouth

Marketing usually works like this: You have a product -> You find a way to get users -> The users sign up and use your product There's a small problem with this approach: Everything works in one direction. What happens after the user signs up and uses the...

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