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A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.

Reputation Marketing 101: Everything You Need To Know

Reputation Marketing 101: Everything You Need To Know

Securing long-term growth is no easy quest. Between sales objectives, operational efficiency, and market conditions, are the marketing and management activities you need to invest in to reach your goals. And while it’s not the first thing that might come to mind, your...

Our 5 Best Tips On Virtual Brainstorming

Our 5 Best Tips On Virtual Brainstorming

Brainstorming - the corporate activity with colorful sticky notes might look like child’s play, but there is a reason companies like Amazon and Apple swear by it. Brainstorming is a great way to increase collaboration and accelerate ideation and development. But at a...

5 Tips On Branding From an Innovation Consultant

5 Tips On Branding From an Innovation Consultant

The past few months have been a tumultuous array of unfortunate events. At the same time, the pandemic holds a large potential for progress and innovation, and this is a really good time to start building or branding your company.  Whether you are an entrepreneur with...

7 Ways To Ensure Your Remote Team Stays Productive

7 Ways To Ensure Your Remote Team Stays Productive

Good interpersonal communication is the catalyst for action. Although working remotely was practiced and embraced by many even before the pandemic, COIVD-19 has forced almost all business sectors to accept a new way of work wherever possible. There are many upsides of...

Creating The New Tomorrow – Starting Today!

Creating The New Tomorrow – Starting Today!

The world is changing rapidly. The new situation is putting pressure on everyone to embrace the changes now - whether someone likes it or not. This creates new habits new routines that all of us need to adapt. The future may be different from what we expected but it’s...

Why Do Companies Need To Innovate During a Downturn?

Why Do Companies Need To Innovate During a Downturn?

Whenever there’s a downturn in the world of business, most companies tend to put their ventures related to innovations on hold. Instead of innovation, they are focused on essentials like analyzing cash flow and cutting “unnecessary expenses”. But, can investments in...

Social Proof Marketing Building Trust In a Time of Uncertainty

Social Proof Marketing Building Trust In a Time of Uncertainty

Humans are social beings and that’s why you can expect them to make decisions in isolation. This is especially true when it comes to shopping. Both men and women, young and old, from across the globe, tend to rely on external signals as guidance to take actions and...

The Potential of the Pandemic for Progress and Innovation

The Potential of the Pandemic for Progress and Innovation

While the Great Lockdown has an undeniable negative impact on economy and society, arguably it’s most lasting legacy will be in our memories. There is a larger than usual dose of uncertainty about the future, and as creatures that have been planing and preparing ever...

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