A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.
This third piece of the blog series identifies market gaps in industries that fall into health, wellness, and lifestyle. During a global pandemic, there is only one thing one can do - stay healthy.Pampering became part of daily routine, as well as vitamins intake and...
Are you looking for ideas to start a new business or opportunities to expand your current one? This blog series identifies market gaps in different industries and presents the business potential in the industry segments. The first part of the blog series covers...
Identifying market gaps is as easy as searching for a four-leaf clover. It requires a mix of skills, approaches, and research. Every successful business has found a gap in the market. Netflix, for example, found several market gaps and disrupted the media streaming...
In October 2021, cryptocurrency exchange Coinbase announced that it would launch an NFT marketplace. Moreover, Sotheby's, an auction house active since 1744, also launched its NFT-exclusive marketplace, Metaverse. This year has seen a surge in the sale of NFTs....
This is the fourth (and last) article of our comprehensive series about the concept of Minimum Viable Product (MVP). In our previous three articles, we talked about what an MVP is, why you need it, and discussed how to create it. We concluded that building an MVP...
This is the third article of our series about the concept of Minimum Viable Product (MVP). Over a decade ago, when Daniel Ek and Martin Lorentzon noticed that the music industry had a huge gap, they decided to address it. Consumers loved listening to...
This is the second article of our series about the concept of Minimum Viable Product (MVP). Many entrepreneurs develop products based on concepts that they never tested with real customers. As a result, those products never sell, wasting a lot of time and money....
Launching a new product can be very exciting and frustrating. It's a long process full of challenges, so minimizing at least a part of the burden is a great thing. Likewise, creating a complete product with all its planned features is a long, extensive process....
Given the current economic situation, this may be the most challenging time for fundraising.The pandemic has shut down the economy; it had an equal financial impact on small businesses and large corporations. Understandably, there was widespread fear that investor...
There is one famous saying: emotions and business do not mix. Emotions are "forbidden" in the business world because they trick us into making decisions based on our feelings instead of what we know. One of the articles that inspired me for this blog points out that...
Any business hoping to create a name for itself would almost certainly need to be innovative. That's why most companies form teams, create events and projects to encourage innovation. For an innovation to be successful, it has to serve a purpose. It has to solve a...
One of the great lessons the pandemic taught us is that the survival of a business in today's world is contingent on its ability to innovate fast. And one of the best ways to improve the agility of an organization is through business model innovation. When I founded...
So, you want to create a product that gives customers a one-of-a-kind, required experience. But where do you go for that market gap? It might be tough to discover a strategy to incorporate market trends into your company model because they are continuously changing....
Eliminating the redundant tasks from your employee's workload is easier said than done. However, there is a way you can introduce automation and begin your organization's digital transformation without breaking the bank. And without needing to learn/employ people that...
Many of today's companies swear their products or services are all about the customers. Including us. But are we really putting the customer's needs, concerns, and desires before anything else? Oracle claims that 82% of the consumers are giving brands thumbs down and...
Innovation is crucial for the survival of companies. Still, the traditional R&D model doesn't serve its purpose in today's fast-paced business environment. That's why businesses are trying a different, more open way of innovation through collaboration and...
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