A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.
Integrated marketing is no longer a new term. In fact, most new-age marketers and business owners rely on it to reach their goals. But what does Integrated marketing really mean? Does your business really need it and how can you use integrated marketing strategies to...
For the last few days, I've been scouring the web for "no-code" founder interviews. The goal was to find insights on which acquisition channels worked for them on getting new users. Here are the top 9 acquisition channels I've found to be working for no-code SaaS...
Securing long-term growth is no easy quest. Between sales objectives, operational efficiency, and market conditions, are the marketing and management activities you need to invest in to reach your goals. And while it’s not the first thing that might come to mind, your...
With many young Gen Z individuals just entering the workforce, the question is no longer why or why not hire Millenials, but rather why should we give a chance to the Gen Zs? So, why should we hire young people? And where do we, as an innovation and strategic design...
Thinking about launching a business in 2020? You are not alone. The pandemic inspired a lot of changes in the way we live our lives and has also created many new business opportunities. However, it also raised the stakes and posed some new obstacles. As if launching a...
Brainstorming - the corporate activity with colorful sticky notes might look like child’s play, but there is a reason companies like Amazon and Apple swear by it. Brainstorming is a great way to increase collaboration and accelerate ideation and development. But at a...
In the past few months, we've all faced uncertainties. Sales were unpredictable, reliable revenue streams were broken and the workplace practices were completely changed. The scariest part is, none of this is over. A new wave of the pandemic is looming over and the...
Right now it's likely you are looking for ways to cut costs, but also, to automate some processes in your business. Investing in your business doesn't have to cost a fortune, and with these amazing free tools, it doesn't have to cost at all. These are our 8 favorite...
The past few months have been a tumultuous array of unfortunate events. At the same time, the pandemic holds a large potential for progress and innovation, and this is a really good time to start building or branding your company. Whether you are an entrepreneur with...
During an economic halt, most businesses are hoping to sell enough to survive. How could one even hope to sell twice as much as before? It might be very hard to believe, but there is an opportunity in the crisis, and if you take advantage of it, you could be the next...
As unpredictable as it was, we're slowly adjusting to the new normal. Some things have certainly changed, but some things have not. Right after the quarantine was declared, many businesses stopped almost all online activities. But going dark is just about the worst...
Good interpersonal communication is the catalyst for action. Although working remotely was practiced and embraced by many even before the pandemic, COIVD-19 has forced almost all business sectors to accept a new way of work wherever possible. There are many upsides of...
The world is changing rapidly. The new situation is putting pressure on everyone to embrace the changes now - whether someone likes it or not. This creates new habits new routines that all of us need to adapt. The future may be different from what we expected but it’s...
Whenever there’s a downturn in the world of business, most companies tend to put their ventures related to innovations on hold. Instead of innovation, they are focused on essentials like analyzing cash flow and cutting “unnecessary expenses”. But, can investments in...
Humans are social beings and that’s why you can expect them to make decisions in isolation. This is especially true when it comes to shopping. Both men and women, young and old, from across the globe, tend to rely on external signals as guidance to take actions and...
While the Great Lockdown has an undeniable negative impact on economy and society, arguably it’s most lasting legacy will be in our memories. There is a larger than usual dose of uncertainty about the future, and as creatures that have been planing and preparing ever...
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