And here’s another interview in our monthly spotlight series! This month, we're focusing on Social Innovation as we look forward to Startup Weekend Skopje happening on the first weekend in November. Meet Nikola! Nikola is a PR and marketing expert, and a key figure...
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Defining effective goals, metrics, and KPIs for B2B content marketing growth
Introduction Ever been fishing? Nah, me neither… but it does count if The Old Man and the Sea by Ernest Hemingway was one of my favorite reads back in the day? As I learned a lot from it! It tells the story of Santiago, an aging Cuban fisherman who has gone 84 days...
Growth talks: Chris Herring’s on growing SaaS—lessons in community, growth, and fresh ideas
Welcome to another edition of Growth Talks. Today, we spotlight Chris Herring, a leader with nearly a decade of experience in creating go-to-market strategies for early-stage tech companies. He is currently the Head of Marketing at hotglue, where he focuses on...
10 Essential metrics for E-commerce performance
Introduction So you still need convincing on why metrics and analytics matter? Read our previous blog. After speaking about KPIs for startups, we're now focusing on e-commerce and why it’s important to understand the key metrics that can help your online store...
Growth talks: Interview with Ioanna Mantzouridou Onasi on building Dextego, an award-winning AI company
Exciting news! We're bringing back our Growth Talks on the blog, and this season is starting strong. We're kicking things off by interviewing Ioanna Mantzouridou Onasi, Co-Founder & CEO of Dextego. Ioanna is a true thought leader in applied generative AI and an...
8 crucial KPIs you should track for your startup
Introduction Are you a book lover? Well, think about the last book you couldn’t put down. It wasn’t just the number of pages or the genre that hooked you, right? It was the characters you grew attached to, the unexpected plot twists, and the emotions that kept you...
Monthly Spotlight: Dragana, the CEO and Co-founder of Solveo, talks about KPIs and why they matter
Welcome to our monthly spotlight series! Each month, we shine a light on a new topic chosen by one of our team members. This month, we're excited to introduce Dragana, who will be guiding us through a crucial subject: KPIs and why they matter. Dragana leads our...
The role that KPIs, Metrics, and Analytics play in growth
Introduction It’s hard not to daydream blue and think of waves in the middle of August. So, where can this inspiration take you? Planning another trip!But before you start packing your bags, do you just head out without a plan? I doubt it. You probably check your...
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