If you've already launched a product, you know exactly how to build one. You can concentrate on choosing a large market and nailing the pain point, brand, content, marketing, and sales model required to reach that market. However, most first-time business...
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A collection of articles, insights and trends on the latest in innovation, design, technology, business and product launch.
Should a startup invest in its branding?
Whether they realize it or not, startups build their brands from the very beginning. So while brands appear to be about visual identity on the surface, they are ultimately expressed via behaviors. The logo, fonts, and colors are essential, but they are just the visual...
How to generate buzz before a product launch?
With so much time and effort developing your new product, it's easy to neglect the critical aspect of getting the word out to potential clients. The entire point of making a product is to sell it. Finding product launch ideas can be both nerve-racking and exciting....
Product-market fit: The most crucial thing you must have nailed out of the gate
If you’re about to launch a new product you've probably heard the argument for releasing a product quickly and then optimizing it later. Of course, changes can be made based on how your customers interact with and utilize the product and feedback and issue reports....
6 things every startup should be doing before a product launch
You've spent months, maybe years, pouring your heart and soul into creating that perfect startup idea. Finally, you've identified a problem that no one has solved before, and you've come up with the ideal solution. You've even conducted market research to ensure that...
5 product launch tips for a 1st-time startup CEO
So, you have an idea for a new product or service. And, you think it’s going to be the next big thing. It looks like a very useful product with great potential. Next, you decide to build your own startup and follow your dreams. You already have the vision in your head...
Building Blockchain Applications – How to Get Started?
Even though there have been a lot of ups and downs in the cryptocurrency market, it remains a hot topic.What is more, crypto seems to be the future of paying. While there is a lot of cryptos investing potential, there are many more technology opportunities. ...
A simple but winning strategy for developing new, innovative products
Design Thinking methodology has helped create some of the most innovative products and businesses. For example, Apple's first computer mouse, created in 1980, was a product supposed to solve the challenges of the existing mouse. However, the initially designed...
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