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When Spotify wanted to improve the music-sharing experience for its customers, the company hired professionals to understand what type of workarounds users come up with to share music. They used the Customer Journey tool to identify pain points for users and address...

  Small businesses confront a variety of obstacles. One of them is the necessity to keep an eye out for changes that need to be made in order to maintain their business afloat and expand their consumer base.  This is why approximately 90% of startups fail....

One of the great lessons the pandemic taught us is that the survival of a business in today's world is contingent on its ability to innovate fast. And one of the best ways to improve the agility of an organization is through business model innovation. When I founded...

With many young Gen Z individuals just entering the workforce, the question is no longer why or why not hire Millenials, but rather why should we give a chance to the Gen Zs? So, why should we hire young people? And where do we, as an innovation and strategic design...

The Coronavirus is still at large, and the wave of uncertainty has still not settled. The truth is, no one was prepared for this economic and social earthquake. Small and mediums sized businesses will suffer the most, but large corporations will also face big losses....

Okay, so you’ve established your startup and you wonder how you can make it grow? Scalability is the potential to grow your start-up without compromising your current business and revenue stream. In order to make your business grow, you need to make sure you have the...

One of the biggest challenges I’ve seen entrepreneurs face is raising funds for their business. Questions like: Where can I get the money? and How do I know who to trust? are ones I’ve heard one too many times. Raising funds is in no way a simple or easy process, but...

We’ve been talking a lot about values in the past few years. A lot of famous entrepreneurs have been advocating the concept of values, as an idea, a business should be based on. Every business starts from defining its core values and builds a business and marketing...

Marketing strategies are complex strategies which include a wide range of elements. One of the most important elements that contribute to successful marketing strategies is customer insight. In its essence, this term describes analysis and interpretation of trends in...

Service-based companies are not something new, but thanks to modern technology they have become more important than ever. This means that the service-based industry is becoming a crowded industry where the number of businesses is growing on a daily basis. To put it...

One of the main reasons why the number of small companies keeps growing in the last decade is the fact that they have the Internet on their side. With the help of digital marketing, they can compete against big players on the market. So, if they use the right...

Having a startup has never been easier. Even if you don’t have any business experience, you have tons of accelerators that can support your plan and mentor you. Next, you have a tool for literally anything. You don’t have to be an expert in design, marketing, or...

B2B marketing doesn’t work the same as B2C. B2B strategies work at a high level. Some marketers even say it’s more complicated. Yes, the end users are always people, but their needs and behavior are significantly different. In a B2C model, customers are usually buying...

Customer behavior is a term which is used to describe the different phases a customer goes through before they buy a product or service. It also includes the things that have an impact on their research and selection of products/services. Customer behavior is affected...

Managing a small business is pretty complicated, especially in the beginning. A small team is taking care of everything and social media simply isn’t the first thing on the to-do list. However, no matter what industry you’re in, your company’s social media presence is...