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Eliminating the redundant tasks from your employee's workload is easier said than done. However, there is a way you can introduce automation and begin your organization's digital transformation without breaking the bank. And without needing to learn/employ people that...

The Workplace is transforming in front of our eyes. Over the last few decades, there were multiple factors that accreted this transformation, like demographic shifts, multi-generational teams, globalization, automation, and now, a global pandemic. The future of work,...

Integrated marketing is no longer a new term. In fact, most new-age marketers and business owners rely on it to reach their goals. But what does Integrated marketing really mean? Does your business really need it and how can you use integrated marketing strategies to...

The world is changing rapidly. The new situation is putting pressure on everyone to embrace the changes now - whether someone likes it or not. This creates new habits new routines that all of us need to adapt. The future may be different from what we expected but it’s...

As the entire world grapples with the novel coronavirus, our physical and mental well-being has taken center-stage. However, the effects of the insidious virus extend far beyond health, the pandemic has also had a monumental impact on the global economy. The question...

Artificial intelligence (AI) is changing the game of business at an astonishing rate. The rapid digital technology advancement has allowed developers to start creating computer systems that have the ability to conduct tasks that normally require human intelligence....

Programmatic advertising is taking over digital marketing. In 2018, the programmatic companies spend was $70 billion. Zenith’s Programmatic Marketing Forecasts predict that by the end of 2019, the programmatic spend will be $84 billion, accounting for 62% of all...

Programmatic advertising is on the rise, with the number of options constantly growing. Online advertising, streaming, TV, are just some of the options you can choose from. Programmatic advertising is what enables companies to bring their ads to their target customers...

There’s one word that describes all customers of today’s world - connected. Connected customers follow their favorite brands and have access to all the brands’ moves. If their favorite brand does one wrong move, they immediately go on to the next one. Every...

Once, in the not-so-distant past, marketers used to buy ads and place them manually on advertising platforms. However, this was too complicated and time-consuming, so someone smart decided to automate this process. Now, things that people used to do for days, can be...

In the era of the digital revolution, a company’s online presence is crucial to its success. The rise of social media has brought the need for creating an online image that people would like to follow. You don't even need an actual office to start a business; many of...

You already know that in 2019, digital marketing trends simply can’t be ignored. The need for marketing is essential. We hope you are actively executing your digital marketing strategy and seeing some results.  However, this year has brought us some changes that we...

The number of businesses has skyrocketed in the last two decades and one of the reasons for that is the simplified process of starting a business venture. However, launching a new business might be an easy thing, but bringing that business to full potential can be a...

Your most unhappy customers are your greatest source of learning - Bill Gates In the game of business, the customer is king. Your ability to function and grow as a business depends on his choices, and his choices only. Modern customers have become accustomed to...

As the world of commerce becomes prevalently digital, many businesses are starting their own digital transformation. Think of a digital transformation as a total makeover of the online brand identity as well as the digitization of behind the scenes systems. The reason...

It doesn’t really matter whether you are running a small business or you are an owner of an enterprise-level organization – your presence on the Internet is a must. In the past, many businesses thought that it’s enough to create a simple website in order to follow...